The Creative Brief Basic problem Victoria Secret

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XunagXb

Writing

Description

The Creative Brief

  • Basic problem or issue the advertising must address
  • Advertising and communications objectives
  • Target audience
  • Major selling idea or key benefits
    to communicate
  • Creative strategy statement
  • Supporting information and requirements

creative brief" for Victoria Secret including the major selling point or unique selling point with supporting ideas

just need to write with bulletpoint

no need to write the full sentences

http://adage.com/videos/the-evolution-of-a-priceless-campaign/50

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Explanation & Answer

Here

Running Head: VICTORIA SECRET’S CREATIVE BRIEF

Victoria Secret’s Creative Brief
Name
College
Course
Tutor
Date

1

VICTORIA SECRET’S CREATIVE BRIEF

2

Basic problem or issue the advertising must address


Victoria Secret’s advertisements must address its current advertising shortfall.



It must address inclusivity in an effort ...


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