Description
The Creative Brief
- Basic problem or issue the advertising must address
- Advertising and communications objectives
- Target audience
- Major selling idea or key benefits
to communicate - Creative strategy statement
- Supporting information and requirements
creative brief" for Victoria Secret including the major selling point or unique selling point with supporting ideas
just need to write with bulletpoint
no need to write the full sentences
http://adage.com/videos/the-evolution-of-a-priceless-campaign/50
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Running Head: VICTORIA SECRET’S CREATIVE BRIEF
Victoria Secret’s Creative Brief
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Date
1
VICTORIA SECRET’S CREATIVE BRIEF
2
Basic problem or issue the advertising must address
•
Victoria Secret’s advertisements must address its current advertising shortfall.
•
It must address inclusivity in an effort ...
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