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The Kitchen Show
The kitchen cook show offers a wide range of cooking recipes and meal tips from the
various food network hosts. The hosts include Sunny Anderson and Jeff Mauro. The recipes
offered are those of simple dinner dishes and general meal tips for families. The show also
provides a segment where the hosts respond to questions from the viewers. Segmentation bases
are the different characteristics of individuals that are used in defining the different market
segments. The bases range from geographical areas, gender, age, the income of the buyers and
their different buying behavior. All these are characteristics on which a marketer is keen on
before identifying the different segments (www.foodnetwork.com).
In The Kitchen cook show; three main characteristics may be used to segment the market.
The first base is the behavior of the different customers. The customers under this base are
divided according to their behavior towards the product which in this case is the show. There are
those that want to benefit from the show. For this purpose, the sh...