Business Finance
product design/IT/management info systems and lean processes using a quality control plan

Question Description

Prompt: The first part of this milestone will examine how you intend to manage the daily aspect of your new business opportunity, including the product/service design, the management information system, and information technology requirements. In the second part of this milestone, you will consider the means to manage product/service quality in a lean business environment using a quality control plan. Consider first the overall quality approach, such as TQM, ISO 9000, or Six Sigma, then state the specific technologies you intend to use, such as acceptance sampling, statistical process control, and capabilities analysis.

Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtasks each. Provide a narrative justifying each task and subtask that is part of your work breakdown structure. Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your work breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost objectives. Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale. Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified.

Specifically, the following critical elements must be addressed: II. Operationalization: In this section, you will discuss the operationalization of a business opportunity, specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. Specifically, you should:

a) Project the potential costs, risks, and benefits of operationalizing your business idea. Your projections should be supported with rationale.

b) Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtasks each.

c) Provide a narrative justifying each task and subtask that is part of your work breakdown structure.

d) Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost objectives.

e) Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale.

f) Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified.

Guidelines for Submission: Your paper should adhere to the following formatting requirements: It is submitted as an APA-style Microsoft Word (or open source) document, 8 to 10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format.

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MBA 690 Milestone Two Guidelines and Rubric In Milestone Two, you will submit a discussion of the operationalization of a business opportunity (Section II), specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. Prompt: The first part of this milestone will examine how you intend to manage the daily aspect of your new business opportunity, including the product/service design, the management information system, and information technology requirements. In the second part of this milestone, you will consider the means to manage product/service quality in a lean business environment using a quality control plan. Consider first the overall quality approach, such as TQM, ISO 9000, or Six Sigma, then state the specific technologies you intend to use, such as acceptance sampling, statistical process control, and capabilities analysis. Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtasks each. Provide a narrative justifying each task and subtask that is part of your work breakdown structure. Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your work breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost objectives. Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale. Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified. Specifically, the following critical elements must be addressed: II. Operationalization: In this section, you will discuss the operationalization of a business opportunity, specifically the business product, service, or other idea from your business plan in the Marketing and Strategy course. Specifically, you should: a) Project the potential costs, risks, and benefits of operationalizing your business idea. Your projections should be supported with rationale. b) Develop a work breakdown structure for your business idea. Your work breakdown structure should include at least three tasks with at least three subtasks each. c) Provide a narrative justifying each task and subtask that is part of your work breakdown structure. d) Identify key milestones, deliverables, and resource requirements associated with operationalizing your business idea based on your breakdown structure. The key milestones, deliverables, and resource requirements should be supported with an explanation of how they will help the project meet scope-time-cost objectives. e) Assess potential obstacles and impediments to meeting scope-time-cost objectives of the project, supporting your assessment with rationale. f) Determine appropriate risk mitigation strategies to address the obstacles, impediments, and risks you have identified. Rubric Guidelines for Submission: Your paper should adhere to the following formatting requirements: It is submitted as an APA-style Microsoft Word (or open source) document, 8 to 10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format. Critical Elements Potential Costs Work Breakdown Structure Narrative Key Milestones Potential Obstacles Risk Mitigation Proficient (100%) Logically projects potential costs, risks, and benefits of operationalizing business idea, supporting projections with rationale Develops logical, comprehensive work breakdown structure with at least three tasks and at least three associated subtasks Provides a logical, comprehensive narrative, justifying each task and subtask in the work breakdown structure Accurately identifies key milestones, deliverables, and resource requirements associated with operationalizing business idea based on work breakdown structure and supported with explanation of how project will meet scope-timecost objectives Comprehensively assesses potential obstacles and impediments to meeting scope-time-cost objectives of project, supporting response with rationale Determines appropriate risk mitigation strategies to address identified obstacles, impediments, and risks Needs Improvement (75%) Projects potential costs, risks, and benefits of operationalizing business idea, but with gaps in logic, detail, or support Not Evident (0%) Does not project potential costs, risks, and benefits of operationalizing business idea Value 15 Develops work breakdown structure with at least three tasks and at least three associated subtasks, but with gaps in logic, accuracy, or detail Provides a narrative justifying each task and subtask in the work breakdown structure, but with gaps in logic, accuracy, or detail Identifies key milestones, deliverables, and resource requirements associated with operationalizing business idea, but response is not based on work breakdown structure, is not supported with explanation of how project will meet scope-time-cost objectives, or has gaps in accuracy or detail Assesses potential obstacles and impediments to meeting scopetime-cost objectives of project, but with gaps in accuracy, detail, or support Determines risk mitigation strategies, but not all strategies are appropriate for addressing identified obstacles, impediments, and risks Does not develop work breakdown structure with at least three tasks and at least three associated subtasks Does not provide a narrative justifying each task and subtask in the work breakdown structure 15 Does not identify key milestones, deliverables, and resource requirements associated with operationalizing business idea 15 Does not assess potential obstacles and impediments to meeting scopetime-cost objectives of project 15 Does not determine risk mitigation strategies 15 15 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 10 100% ...
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Final Answer

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Outline of the Paper
Operationalization
1. The introduction of pre-packaged sushi at Starbucks restaurants presents various
costs, risks and benefits to the company.
A. Potential Costs
B. Risks
C. Benefits
2. Work breakdown structure
3. Narrative
A. Get Sushi chefs
B. Getting sushi equipment
C. Advertisement and marketing is an important part of the implementation
of the new product
D.
4. Milestones, Deliverables and Resource Requirements
A. Milestones
B. Deliverables
C. Resource Requirements
5. Potential Obstacles
A. Online retailers
B. Short shelf life
6. Risk Mitigation
A. Online retailing

B. Short shelf life
C. Loss of clients
7. Conclusion
5.


Outline of the Paper
Operationalization
1. The introduction of pre-packaged sushi at Starbucks restaurants presents various
costs, risks and benefits to the company.
A. Potential Costs
B. Risks
C. Benefits
2. Work breakdown structure
3. Narrative
A. Get Sushi chefs
B. Getting sushi equipment
C. Advertisement and marketing is an important part of the implementation
of the new product
D.
4. Milestones, Deliverables and Resource Requirements
A. Milestones
B. Deliverables
C. Resource Requirements
5. Potential Obstacles
A. Online retailers
B. Short shelf life
6. Risk Mitigation
A. Online retailing

B. Short shelf life
C. Loss of clients
7. Conclusion
5.


1
Running Head: Operationalization

Operationalization
Name
Instructor
Institution
Date

2
Operationalization
A. The introduction of pre-packaged sushi at Starbucks restaurants presents various costs,
risks and benefits to the company.
Potential Costs – The costs to be incurred in the new business idea includes direct and indirect
costs.
The costs include costs of labor to include new workers who will help in the preparation of the
sushi rolls. The estimate to be sold is 150 sushi rolls per store. This requires 1 more worker at
each store. As such, the wage bill for Starbucks stores increases.
The costs also include equipment costs. In making sushi, there is an option to use dedicated sushi
making equipment or use the hand rolling process. The hand rolling process is however more
tedious and time consuming. This means that in order to get sushi well prepared in a short time,
the company needs to invest in sushi making equipment to ensure that they are able to make
enough quantities of sushi as needed as well as good quality of sushi that helps in improving the
company’s brand name.
The potential costs also include packaging costs. The packaging for sushi requires
thermoformed packaging and a case card. This is for well packaged products as well as to help in
promoting sustainability. For clients eating at the café, the packaging can be re-used. For those
placing to-go orders, the packaging can be recycled. This helps in reducing wastes and also helps
as an environmental preservation strategy for the company.
The costs also include marketing costs as the sushi idea needs to be sold to the Starbucks clients
to ensure that they are able to accept it for it to be successful.

3
Operationalization
Risks – There are various risks associated with the new business venture for Starbucks. This
includes;
Loss of clients as the introduction of sushi may not be well accepted and integrated by the
Starbucks clients thus resulting in fewer sales in other items. The loss of clients would cut into
the company’s profit margin which would make it hard for the company to reach the set targets
and goals that are to be achieved after the implementation of the business plan.
The new sushi plan could also lead to a dent in the company’s brand image. The company
already has a good reputation for its coffee. This is because the company has invested heavily in
the design and processing of their coffee to ensure that the clients get good coffee. Unlike other
snacks, sushi is considered to be more complicated and tricky to make. As such, bad sushi or
unsatisfying sushi would be disappointing to clients and lead to tarnishing of the Starbucks brand
image.
Benefits - There are various benefits associated with the new business venture for Starbucks.
This includes;
Products diversification thus larger market share – the addition of sushi and other healthy choice
food items, Starbucks has been able to diversify their product offering thus capturing a higher
market share as they all trend in the food market rather than beverages and snack industry. The
introduction of sushi at Starbucks cafes will help increase and diversify the Starbucks menu. This
is a good strategy for the Starbucks brand as it will help in attracting more clients. The
diversified menu helps in improving the brand name as it provides better snack alternatives for
client and also ensues they have more choices.

4
Operationalization
Increased demand - The business strategy involves the introduction of new food items in the
menu to help deal with the reduced sales (Starbucks, 2017). The reduced sales have been
affected by various factors such as the increased use of online ordering of food. This has meant
that less people are going out for a beverage. Sales are projected to be at 500 sushi burritos per
day at all cafes the item will be introduced. These projections are for the first six months as sales
are projected to increase after. The sushi is differentiated from other items as it is a food item
presented as a snack at Starbucks.
The increased sales are also advantageous at improving the profit margins for the company. The
sales not only increase due to more choices for clients but also help in attracting new clients.
B. Work breakdown structure
Pre-packaged
Sushi

Get Sushi chefs

1.1 Find
potential chefs

1.2 Schedule
and conduct
interviews

1.3 Hiring of successful
candidates and
induction into the
Starbucks
organization.

Get sushi equipment

2.1 Identify best
equipment for
Starbuck stores
to fit the
capacity

2.2 Identify the
recipe/
procedures to
be used when
preparing
sushi at all
stores

2.3 Identify suppliers
and engage them with
regard to amount to
be supplied and costs

Advertisement and
marketing

3.1 Identify
current
potential
clients to be
advertised to

3.2 Identify
new potential
clients who
will be
attracted to
Starbucks
through the
Sushi

3.3 Implement
advertisements
and marketing
strategies to
potential clients

5
Operationalization
C. Narrative
1. Get Sushi chefs. This includes three stages where we identify potential chefs, schedule
and conduct interviews then hire the successful candidates and induct them into the
Starbucks culture. Getting a sushi chef is necessary as it ensures that the chef is qualified
and has experience in dealing with the preparation and packaging of sushi. The Starbucks
brand is based on the provision of quality coffee and snacks. This has to be maintained
when including the pre-packaged sushi into the company’s menu. It is thus necessary to
get qualified chefs to ensure that quality is not compromised in the introduction of the
prepackaged sushi into the menu. The hired chefs also need to be inducted into the
Starbucks culture. The induction will ensure that they learn about Starbucks values,
mission and vision. This will thus ensure that they are able to start work, knowing the
company’s procedures and processes so as to maintain organizational norms and improve
on them.
2. Getting sushi equipment – This stage requires three processes where we identify the
equipment sot be used, the processes and recipes to be followed when preparing the sushi
and the suppliers needed to supply raw materials. These stages are important as they help
in ensuring that the end product is of good quality. Identifying the right equipment will
help in getting the best equipment to be used at all stores which will be at lower costs.
Identifying a recipe to be followed is important to ensure that quality provided at all
café’s is good quality rather than having one Starbucks having poor quality sushi whilst
another has great quality sushi. Starbucks has standard processes used in preparation of
the different coffee provided to clients and this analogy need to be applied to the
preparation of sushi to ensure that all store provide good quality to clients. The

6
Operationalization
identification of suppliers is also important as the end product is only good if the raw
materials are good. Starbucks also has an ethical sourcing policy. We thus need to
identify suppliers based on the company’s policy.
3. Advertisement and marketing is an important part of the implementation of the new
product. It helps in notification to clients about the new product and further promotion of
sales where clients are able to continue purchasing the item. Marketing research is
important before implementation as it helps in understanding the markets thus ensuring
strategies impl...

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