timer Asked: Dec 16th, 2017
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Question description

Throughout the course, you have been deepening your understanding of public relations through the lens of entrepreneurship and the importance of building and developing networks to sustain long-term relationships.

For this assignment, discuss how your networking skills have improved and what tactics you will continue to develop to improve your networking skills. Currently, your network primarily relies on word of mouth and has an online presence, but has not branched out into social media and networking of your brand. Your network has the potential of growing exponentially with the implementation of the right strategic communication plan.

In a 750-900 word report, discuss the value of networking in developing business opportunities and sustaining long-term relationships for your startup company.

Tutor Answer

School: Boston College




Public Relations



Public relation is simply the practice of managing all the information and the spread of the
information between an individual or a company and the public. It differs from advertising. The
main objective of public relations is inform the customers, the stakeholders, the prospective
buyers as well as the general public more about the organization and persuading them to
maintain a positive attitude and view towards the organization. It is basically the act of
convincing people about the company.
Regardless of the way one chooses to build the networks, building the networks in a very key
component in enhancing one’s career, professional and personal relationships. When done in the
right manner, Public Relations Network works easily and ultimately pays off. PR networking is
more like being one’s own personal billboards. This is a great and quite effective tool for a
business just started and has a tight budget. One can even have a direct contact with the most

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