I have including an attatchment of the Overview work of essay and the rubric

Anonymous
timer Asked: Dec 16th, 2017
account_balance_wallet $50

Question description

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond. I have Attached Instructions and Rubric

MARKETING Competencies: 3013.1.1: Marketing Function - The graduate analyzes the global market to identify opportunities to gain competitive advantage through marketing activities. 3013.1.2: Customer Relationship Management - The graduate recommends customer relationship management practices for maximizing customer satisfaction and loyalty. 3013.1.3: Evaluating Feasibility and Profitability - The graduate evaluates the feasibility and profitability of new products and services within the organization. 3013.1.4: Marketing Strategy - The graduate designs a strategic marketing plan for a new product or service. 3013.1.5: Entrepreneurial Enterprise - The graduate identifies risks and opportunities for an entrepreneurial enterprise. Introduction: Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond. For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible. Select a business from one of the industries listed below: ● ● ● ● ● ● ● agriculture banking hospitality healthcare retail transportation technology Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission to WGU. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission. Requirements: Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. Use the Turnitin Originality Report available in Taskstream as a guide for this measure of originality. The rubric provides detailed criteria for evaluating your submission. It is expected that you use the rubric to direct the creation of your submission. A prompt may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following: 1. Identify two new products and/or services that the company can sell or offer to a global market. a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services. b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market. c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks. 2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales. a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market. 3. Discuss at least one distribution channel for the two new products and/or services. a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces). b. Analyze how the global supply chain may affect the product or service. 4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace. a. Identify costs associated with developing and launching the new products and/or services. b. Evaluate consumer acceptance of the price set for the new products and/or services. c. Evaluate competitor prices for similar products and/or services. 5. Discuss the promotional strategy you will use to promote your products and/or services in a global market. a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market. i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics) b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market. B. When you use sources, include all in-text citations and references in APA format. Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section. Note: When using sources to support ideas and elements in an assessment, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the assessment. For tips on using APA style, please refer to the APA Handout web link included in the APA Guidelines section.
VTT Task 1 (0915) value: 0.00 value: 1.00 value: 2.00 Articulation of Response (clarity, organization, mechanics) The candidate provides unsatisfactory articulation of response. The candidate provides weak articulation of response. The candidate provides adequate articulation of response. A1. New Products and/or Services The 2 new products and/or services are not identified. The 2 new products and/or services are inappropriately identified. The 2 new products and/or services are appropriately identified. A1a. Methods The provided discussion includes fewer than 3 different methods or the discussion is fundamentally unacceptable. The provided discussion includes 3 different methods. The discussion is poorly reasoned or lacks sufficient evidence The provided discussion includes 3 different methods. The discussion is well reasoned and sufficiently supported. A1b. Competitive Advantage The provided explanation does not include 1 competitive advantage that the company will gain or the explanation is fundamentally unacceptable. The provided explanation includes 1 competitive advantage that the company will gain. The explanation is incomplete (lacks detail on how the company will gain the competitive advantage), unclear, or inappropriate. The provided explanation includes 1 competitive advantage that the company will gain. The explanation is complete (provides detail on how the company will gain the competitive advantage), clear, and appropriate. A1c. Inherent Risks The provided discussion includes fewer than 2 inherent risks associated with the launch. The discussion does not include how to minimize the identified risks. The provided discussion includes 2 inherent risks associated with the launch and how to minimize the identified risks. The discussion is poorly reasoned or lacks sufficient evidence. The provided discussion includes 2 inherent risks associated with the launch and how to minimize the identified risks. The discussion is well reasoned and sufficiently supported. Score/Level value: 0.00 value: 1.00 value: 2.00 A2. Customer Relationship Management Software A discussion of the customer relationship management system is not provided or the discussion is fundamentally unacceptable. The provided discussion of the customer relationship management system is inadequate. The discussion is poorly reasoned or lacks sufficient evidence. The provided discussion of the customer relationship management system is adequate. The discussion is well reasoned and sufficiently supported. A2a. CRM Information An explanation of how the information generated by the CRM system will be used to continue to drive CRM practices and track sales in a global market is not provided or the explanation is fundamentally unacceptable. The provided explanation is incomplete (lacks detail on how the information generated by the CRM system will be used), unclear, or inappropriate. The provided explanation is complete (provides detail on how the information generated by the CRM software will be used), clear, and appropriate . A3. Distribution Channel A discussion of at least 1 distribution channel is not provided or the discussion is fundamentally unacceptable. The provided discussion of at least 1 distribution channel is inadequate. The discussion is poorly reasoned or lacks sufficient evidence. The provided discussion of at least 1 distribution channel is adequate. The discussion is well reasoned and sufficiently supported. A3a. Key An analysis of key Considerations considerations is not provided or the analysis is fundamentally unacceptable. The provided analysis of key considerations is insufficient. The analysis is poorly reasoned or lacks sufficient evidence. The provided analysis of key considerations is sufficient. The analysis is well reasoned and sufficiently supported. A3b. Global Supply Chain An analysis of how the global supply chain may affect the product or service is not provided or the analysis is fundamentally unacceptable. The provided analysis of how the global supply chain may affect the product or service is insufficient. The analysis is poorly reasoned or lacks sufficient evidence. The provided analysis of how the global supply chain may affect the product or service is sufficient. The analysis is well reasoned and sufficiently supported. A4. Major Pricing Strategy A discussion of a major pricing strategy is not provided or the The provided discussion of a major pricing strategy is insufficient. The discussion is The provided discussion of a major pricing strategy is sufficient. The discussion is well Score/Level value: 0.00 value: 1.00 value: 2.00 discussion is fundamentally unacceptable. poorly reasoned or lacks sufficient evidence. reasoned and sufficiently supported. A4a. Costs Associated with Development and Launch The costs associated with developing and launching the new products and/or services are not identified. The costs associated with developing and launching the new products and/or services are inappropriately identified. The costs associated with developing and launching the new products and/or services are appropriately identified. A4b. Consumer Acceptance of Price An evaluation of consumer acceptance is not provided or the evaluation is fundamentally unacceptable. The provided evaluation of consumer acceptance is insufficient. The evaluation is poorly reasoned or lacks sufficient evidence. The provided evaluation of consumer acceptance is sufficient. The evaluation is well reasoned and sufficiently supported. A4c. Competitor Prices An evaluation of competitor prices is not provided or the evaluation is fundamentally unacceptable. The provided evaluation of competitor prices is insufficient. The evaluation is poorly reasoned or lacks sufficient evidence. The provided evaluation of competitor prices is sufficient. The evaluation is well reasoned and sufficiently supported. A5. Promotional Strategy A discussion of the promotional strategy is not provided or the discussion is fundamentally unacceptable. The provided discussion of the promotional strategy is insufficient. The discussion is poorly reasoned or lacks sufficient evidence. The provided discussion of the promotional strategy is sufficient. The discussion is well reasoned and sufficiently supported. A5a. Mass and The discussion does not identify Social Media 2 mass media and 2 social Channels media channels. The provided discussion inappropriately identifies 2 mass media and 2 social media channels. The discussion appropriately identifies 2 mass media and 2 social media channels. A5ai. Justification of Media Channels The provided justification of why the media channels were chosen is insufficient. The justification is poorly reasoned or lacks sufficient evidence. The provided justification of why the media channels were chosen is sufficient. The justification is well reasoned and sufficiently supported. A justification of why the media channels were chosen is not provided or the justification is fundamentally unacceptable. Score/Level value: 0.00 value: 1.00 value: 2.00 A5b. Sales Promotion Activities A discussion of 2 sales promotion activities is not provided or the discussion is fundamentally unacceptable. The provided discussion of 2 sales promotion activities is insufficient. The discussion is poorly reasoned or lacks sufficient evidence. The provided discussion of 2 sales promotion activities is sufficient. The discussion is well reasoned and sufficiently supported. B. Sources When the candidate uses sources, the candidate does not provide in-text citations and references. When the candidate uses sources, the candidate provides appropriate in-text citations and references with major deviations from APA style. When the candidate uses sources, the candidate provides appropriate in-text citations and references accurately or with only minor deviations from APA style. Score/Level

Tutor Answer

Nelnomap
School: UC Berkeley

Hi buddy,Here you go,Please go through it and let me know if you need any revision. Feel free to invite me for more questions.Enjoy your break buddy.Regards

Running head: GLOBAL STRATEGIC MARKETING PLAN

Global Strategic Marketing Plan
Student’s Name
Affiliate Institution

1

GLOBAL STRATEGIC MARKETING PLAN

2

Table of Contents
Global Strategic Marketing Plan ..................................................................................................... 3
Two New Services ................................................................................................................................. 3
Methods Used To Determine Need and Existing Global Market ............................................ 4
Competitive Advantage ........................................................................................................... 4
Inherent Risks .......................................................................................................................... 5
Customer Relationship Management (CRM) Program ..................................................................... 5
Distribution Channel .............................................................................................................................. 6
Analyzing Key Consideration For Entering Global Market .................................................... 6
How Global Supply Chain May Impact Service ..................................................................... 6
Pricing Strategy ...................................................................................................................................... 7
Costs ........................................................................................................................................ 7
Consumer Acceptance Of Prices ............................................................................................. 8
Competitor Prices .................................................................................................................... 8
Promotional Strategy ............................................................................................................................. 8
Mass Media.............................................................................................................................. 8
Social Media ............................................................................................................................ 8
Sales promotion activities ........................................................................................................ 9
Conclusion............................................................................................................................................... 9
References ..................................................................................................................................... 10

GLOBAL STRATEGIC MARKETING PLAN

3

Global Strategic Marketing Plan
Introduction
Pied Piper is a hotel company in the hospitality industry that has its headquarters in
Virginia. The company has subsidiaries in 38 nations around the globe. Its main activities in the
hospitality industry include the p...

flag Report DMCA
Review

Anonymous
Outstanding Job!!!!

Similar Questions
Hot Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors