Sponsorships and Athlete Endorsements

User Generated

Unafbyb22

Business Finance

Description

Part I: Discuss some of the reasons why companies become sponsors of sport teams and sporting events.

Part II: Briefly discuss why a sporting event must be carefully matched with the sponsor.

Part III: Provide an example of either a positive or a negative sport sponsorship. Explain why this sponsorship is positive or negative. Please review the forum first to ensure you select a sponsorship that has not be selected about in any of your classmate's postings.

Part IV: View the following website and respond to the following questions: http://www.qscores.com/home/SportsQ.aspx

  • What is a Q Score?
  • How do Q Scores impact professional athletes?
  • Should professional athletes strive for high Q Scores? What are the benefits of high Q Scores? Are low Q Scores problematic for athletes? Why or why not?

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Explanation & Answer

Attached.

Running head: SPONSORSHIPS AND ATHLETE ENDORSEMENTS

Sponsorships and Athlete Endorsements
Institution Affiliation
Date

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SPONSORSHIPS AND ATHLETE ENDORSEMENTS

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Sponsorship of teams by companies is only understood by few people. It seems like such
a normal thing because of the frequency at which it is done but there's more than meets the eye.
Companies have resulted in sponsoring sports teams and events as well due to a number of
reasons in the business market. To begin with, the main purpose of this move is to build brand
awareness. Putting into consideration the population that ties itself to sports, this is one of the
most effective ways of giving people knowledge on the existence of a specific brand (Shank, &
Lyberger, 2014). Companies also opt to sponsor events because they give their consumers a
perception of excitement by interacting with the company at such levels (Shank, & Lyberger,
2014). This thrill harnessed from sports ties a permanent positive perceptio...


Anonymous
I was struggling with this subject, and this helped me a ton!

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