Mapping the Product Life Cycle (PLC) Presentation Grading Guide MKT/421 Version 16 Marketing Copyright Copyright © 2017 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Mapping the Product Life Cycle (PLC) Presentation Grading Guide MKT/421 Version 16 Individual Assignment: Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. Resources Required • Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309 Grading Guide Content Developed a slide setting the theme and goals of the presentation. Defined and discussed the PLC concept and its importance to marketing managers. Defined and discussed what role pricing strategy has in marketing and how marketing mangers decide what strategy to use. Described what company/organization and product/service student is using. Created one slide for each of the four stages of the PLC describing the stage and analyzes the implications that stage may have on price strategy, product, competition, and profit for student’s selected product/service. Used the product/service student selected to illustrate each stage as it is discussed with original examples. Discussed the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored. Included speaker notes. Cited a minimum of two peer-reviewed sources with one coming from the textbook or Met Partially Met Not Met Comments: 2 Mapping the Product Life Cycle (PLC) Presentation Grading Guide MKT/421 Version 16 Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Total Available Total Earned 3 #/3 Comments: the University Library. The presentation is 10 to 20 slides and is appropriate for the audience. The presentation includes relevant media and visual aids that are consistent with the content. Presentation Guidelines Met Organization The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. Paragraph transitions are present, logical, and maintain the flow throughout the paper. The conclusion is logical, flows from the body of the paper, and reviews the major points. Mechanics The presentation is laid out with effective use of headings, font styles, font sizes, and white space. Intellectual property is recognized with in-text citations and a reference slide. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Comments: 3 Mapping the Product Life Cycle (PLC) Presentation Grading Guide MKT/421 Version 16 Assignment Total Additional comments: # 10 #/10 4
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