Marketing Plan

timer Asked: Dec 16th, 2017
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Short and simple to be used in developing marketing plan to reflected on a Banner/Stand.

Marketing Plan for a Final Project

MRKT 631: Marketing Management FINAL PROJECT DEVELOPING MARKETING PLAN Assignment Brief: Key Deliverables: Throughout the world developing and implementing marketing plans is the hall-mark for the Marketers. Most of the corporations see ability to develop and manage marketing plans as an important pre-requisite for the top marketing slots. Most of the current CEOs are also known for their ability to plan and execute marketing plans. You are required to develop a marketing plan for the assigned product of McDonald. No report required only Banner/Stand for presentation Banner / Standee • Company information (Vision, Mission • Major strengths and weaknesses • Objectives of Marketing plan • PEST analysis • SWOT anaylsis • Product clarification • Product Mix • Competitor analyses anaylsis • Segmentation • Target Market (demo, psycho, etc) • Positioning • Perception Map (digram) • Product Life cycle (digram) • Ansoff’s Martix (digram) • Diffrentation from other • Distribution Channel • Startegies o Product o Pricing o Place o Promotion and Organization structure ) All in short brief because it will be used in developing an Banner 1|Page

Tutor Answer

Doctor Ralph
School: New York University



McDonald’s Marketing Plan



Marketing plan

Company information (Vision, Mission and Organization structure
McDonald’s is an American multinational that has operations in over a hundred
countries around the world. Presently, the company is the largest restaurant chain in times of
size, revenues, and profitability with close to 37,000 outlets globally. The company sells a
large assortment of foods and soft drinks in its restaurants, and with the most notable product
being its burgers. The company’s organizational structure is centralized, and where the
executives in its headquarters are responsible for making all the major corporate decisions that
are replicated in all its operations. At the same time, the company uses a functional structure
in its operations, and where the departments are often composed in terms of their functional
requirements and similarities.
McDonald’s is guided by a strong mission and vision statements. The mission and
vision statements are highly focused on customer value. In this case, the company’s mission
reads “To be our customer’s favorite place and way to eat” (McDonald’s, 2017). On the other
hand, the vision statement reads “To provide Simple Easy Enjoyment to every customer at
every visit.”
Major strengths and weaknesses
The company has many locations, which means that it has a leverage by having
diversified markets that are important for its loss mitigation and profit maximization. The
company is also able to enjoy economies of scale. McDonald’s is also very powerful within
the market and can thus influence the markets provided by the suppliers. It is the most widely
recognized hotel chain with operations in more than 100 countries (McDonald’s, 2017).



Major weaknesses
Despite its large size, McDonald’s has very low product diversification. The company
is also highly vulnerable to the Western market decline.
Objectives of Marketing plan
The marketing plan seeks to provide a thorough analysis of the restaurant industry and
establish market position of McDonald’s. This will then help develop a workable plan whose
implementation will lead to an improvement of the company and its products while at the
same time helping it impr...

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