Product and Price

Anonymous
timer Asked: Dec 16th, 2017
account_balance_wallet $15

Question description

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

  • The Product
    • Product Levels: Core, Actual, & Augmented (Packaging)
    • Product Life Cycle
    • BCG Model
  • Services Marketing
  • Price Determination & Pricing Strategies
    • Supply & Demand
    • Competition
    • Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc.

Submit your Word document to the Submissions Area by the end of the Module.

Assignment 2 Grading Criteria

Maximum Points

Determine the features/ benefits of the selected product. Include the Core, Actual, and Augmented product characteristics in your analysis.

20

Identify the stages of the product's life cycle and what will take place for your selected product in each stage.

40

Discuss the BCG Model for your product..

20

Examine the Services Marketing aspects of this product.

10

Discuss the elements for determining the price.

20

Compare the various Pricing Strategies for this product.

20

Explain the Supply & Demand aspects as they relate to the pricing strategy.

20

Analyze competitive pricing for similar products.

20

Discuss pricing as it relates to company objectives and strategies.

10

Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references.

20

Total:

200

Tutor Answer

Tutor.Leal
School: Purdue University

Attached.

OUTLINE

INTRODUCTION

BODY

CONCLUSION

REFERENCE


MARKETING

0

Product and Price
Name
Instructor
Institutional Affiliation
Date

MARKETING

1
PRODUCT AND PRICE

Introduction
A marketing plan is a comprehensive document or blueprint that outlines business advertising
and marketing efforts for the coming year. The plan encloses business activities involved in
accomplishing essential marketing objectives that may have been formulated within a set
time frame. A marketing plan also describes the current market position, a statement of the
target market and a description of the marketing techniques that a business will use to achieve
their marketing goals. The primary purpose of developing a marketing plan is to create a
specific path in marketing that the organization will follow. Here we are looking at section
three of the marketing plan which focuses more on the product and price. This section has a
substantially unique proportion that is critical as it distinguishes your company from the
competitors.
Current Products
The product I am majoring in this marketing analysis is branded watches. These watches are
unique, and the fact that they are branded is an advantage. One watch will sell at a retail price
of fifteen dollars and a wholesale price of twelve dollars. Significant benefits of using this
product are that they are unique and can be custom made for you in any way that you like.
This spearheads my position as a viable seller than my competitors, and hence many buyers
will prefer my watches than others. There will be a discount offered to wholesale buyers who
will be bu...

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Review

Anonymous
Outstanding Job!!!!

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