According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. Use the Internet to research one of the listed Fortune 500 companies below. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum five to seven (5–7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4–6) page paper instead of the video submission. BUS475 Company List Tesla Wells Fargo Hilton Hotels Coca-Cola Progressive Insurance L'Oreal Personal Care Products Uber Kroger's Grocery Nike Northrop Grumman Corporation Facebook ***may not be applicable to Week 9 Assignment Starbucks Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 4). Please use the following naming convention in the popup window for your video once it is finished uploading:Title: Your First Name, Your Last Name – Social Performance of OrganizationsTags: BUS475, Social PerformanceDescription: First Name, Last Name – BUS475 Assignment 1 (Date Uploaded ex. 1-14-2018)Prepare and present a video that is a maximum of five to seven (5–7) minutes OR write a four to six (4–6) page paper in which you: Specify the nature, structure, and types of products or services of your company, and identify two (2) key factors in the organization’s external environment that can affect its success. Provide explanation to support the rationale. Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for the response. Specify one (1) controversial corporate social responsibility concern associated with your company. Submit a reference page with at least four (4) quality references that you have used for this presentation / paper. Note: Wikipedia and other websites do not qualify as academic resources. If you choose the written paper, your assignment must follow these formatting requirements: This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Analyze the relationship between business and society, and the ways in which they are part of an interactive system. Recommend ways stakeholders can influence the destiny of both business and society. Analyze the various primary and secondary stakeholder groups, their roles, and relationships. Compare and contrast the concepts of corporate social responsibility and citizenship. Analyze ways ethical challenges affect the multiple functions of business. Use technology and information resources to research issues in business and society. Write clearly and concisely about business and society using proper writing mechanics. Specific Library Resources to help you get started: The Strayer University Library is accessible at research.strayer.edu. A general introduction to the Strayer Library is available in your course shell on the left-hand menu under Research-Library. Introductory Search - Use the home page’s search box to keyword search many, but not all, databases. Targeted Search - Scroll to the bottom of the page for an A to Z listing of all databases. Float over each link to see a description of the database and click to load that particular database’s custom search page. Custom search pages include both basic and advanced search options. These databases are only partially searchable through the general search bar. You will have to search them individually to find resources for your paper. Nexis Uni - This contains legal information and would be useful to search for court cases in which your company has been involved. Video Explaining Nexis Uni Research Starters are like the academic version of Wikipedia. Search on a topic to get an overview with links to other information within that topic. It will help you get ideas for keywords for your own searches and what you need to know in order to successfully write your paper. Research Starters - Business Library Databases - Research Starters Note - This is an exception example. Research Starter articles do appear in a feature box above the results list when using the general search box on research.strayer.edu. Don't stress over writing papers! Watch this video on writing papers and essays. Topics include how to start your research, how to organize your research, how to draft your paper, and how to revise it. https://www.youtube.com/watch?v=KlgR1q3UQZE&t=9s Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the rubric.

OVERVIEW: Write a 3-4 page report that compares analytic methods used to develop solutions to a business problem, recommends a method, and proposes a plan for using the results of the analysis. RESOURCES: Wang, B. (2017). Creativity and data marketing: A practical guide to data innovation. London, UK: Kogan Page Publishers.Section 3.2, "Three uses for data in relation to creativity."Bowerman, B. L., O'Connell, R. T., & Murphree, E. S. (2017). Business statistics in practice: Using data, modeling, and analytics (8th ed.). New York, NY: McGraw-Hill. INSTRUCTIONS: Your Role You are the head of the marketing department at a large financial institution. You have collected and provided the data to the analytics team and asked them to analyze the data and provide recommendations back to you.The analytics team has returned two possible solutions. You need to review them and draft a summary of the pros and cons of both methods, as well as recommend actions and propose an implementation plan for the entire marketing department. The marketing department, as a group, will then decide on an appropriate plan of action and prepare to present that plan to the company executives. (See Attached)The Comparison of Analytic Methods is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.Title page.References page.APA-formatted references.3–4 pages in addition to the title and references pages.At least 3 supporting resources.Written for non-analysts. Requirements Write a report for the marketing department that includes the following: Compare the analytic methods used in each of the two solutions. Pay specific attention to the applicability and usability of each method.Evaluate the appropriateness of each method for the business problem being addressed and the data being used.Recommend one of the two solutions, and explain why the solution you recommended is the optimal one.Propose a plan for using or implementing the results of the analysis. Deliverable Format Be sure you also include:

Prior to reading this DQ, please read the PA2 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA2 assignment, please continue to the paragraph below to complete DQ1.Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your upcoming PA2 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your PA1 assignment and should be different than the abstract.Clearly state what the article is about and its purposeHow the article and/or author(s) support your argument(s)Most important aspects of the articleAny findings and conclusionsApproximately 200 to 300 words in lengthInclude the article “Abstract” in your posting (your summary should be original) “IMPORTANT” - Include the citation for the article.