Marketing Paper

timer Asked: Dec 16th, 2017
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Question description

In this exercise you will be creating messaging in support of an "Ultimate Escapes" promotional marketing campaign.

Select a hospitality property such as a hotel, resort, restaurant, or spa (either a real or fictional property).

Write a 1,050- to 1,400-word paper that explains whether the promotional messaging used for this property should be informational, persuasive, or reminder in content.

  • Provide a brief description of the property, and describe its target market(s) as well as any other defining characteristics.
  • What should the promotional messaging feature, and why did you select this specific promotional messaging? (e.g. how will it appeal to the target audience; and what are the benefits of this form of messaging over other forms of messaging?)
  • What communication tools will be most important for the property when formulating the communications strategy?

Explain the reasoning behind your answers in depth, and provide references to back up your facts.

Format your paper consistent with APA guidelines.

Tutor Answer

School: University of Maryland




Marketing Paper
Institution Affiliation



Promotional messaging is a form of marketing that is meant to win the heart and the
minds of clients. Not all promotional messages are received warmly by clients because
distrust, avoidance, and reluctance are also some of the common responses that promotional
messages can receive (Haytko, 2013). The choice of messaging to use is dependent on the
market and if there is competition in the market. Informative messaging is effective in
advertising of a new product in the market or when an existing product has been updated and
there is need to make it known to the customers. It focuses on providing enough information
so as to motivate the consumers. Persuasive promotional messaging is a way of increasing the
demand for an already existing product or service. It is a form of marketing that focuses on
convincing the possible buyers to try their product. Reminder messaging, on the other hand,
is meant to reinforce the previous marketing promotion done for the product. It is meant to
act as a reminder to the past customers and also a way of getting new ones (Verlegh &
Kirmani, 2015).
Promotional messaging of the Four Points Resort
The Four Points Resort is the true definition of luxury. The charges for booking this
resort are pocket-friendly and the services are the best you can ever get. It is located on a 30acre land overlooking the River Nzoia in the Great Rift Valley. It offers the best experience
of birds watching, it has a massage parlor where the visiting customers can get a massage

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