Running head: BUSINESS COMMUNICATION
12th December 2017
Question No # 1
On behalf of my boss, I will call a meeting with the members of the sales group to
discuss the launch of a new product in the service list of the corporation. The gathering will chat
about all-inclusive agenda for the participants of the forum.
Preparing to introduce a new product is an urgent mission for every business. You have
invested substantial time, money, and possessions in developing a product. This leads to
sharpening up your message, preparation your selling activities, and you want those efforts to
pay off (Chaney & Martin, 2013). I will call for a vigorous internal communication plan meeting.
is just as crucial to the success of a new product start on as your external promotion plan. The
agenda for the meeting will be communicating the product message, details, expectations and
strategy to achieve utmost or set target sales and profit. This conference will entail informing the
members of the sales group steps that the corporation will follow during the launch; entrust
duties and helping them understand their role in the plan. This will increase productivity,
advance morale, and answers all their questions.
Through this assembly, I will make sure that everyone has the information and materials
they need at the appropriate time in the product launch process (Bargiela & Nickerson, 2014).
We will talk about the five stages of new product launch which comprise preliminary planning
which entails setting goals and metrics. Secondly, we will talk about understanding our intended
market and product positioning. Also, we will draw attention to the Pre-launch phase which
involves creating marketing content and how to develop sales training. We will come up with an
essential start on events and marketing activities. This meeting will be used as a platform for
providing sales tools and training to sales group and distributors....