Understanding communication process

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Question description

Each answer should have 300-500 words. Please use APA 6th Edition reference model.

1. Suppose you work in a service providing company. Your boss has asked you to call a meeting the members of the sales group to discuss the launch of new product in the service list of the company.What kind of meeting would be required? Prepare a comprehensive agenda for the participants of the meeting.

2. Discuss 3 specific situations at the workplace where positive non-verbal communication could be used effectively to enhance verbal communication.

3. Lateral or horizontal communication is more important today than vertical communication. Do you agree or disagree? Justify the answer.

4. Critically access following scenario and answer the question: Josh is the Accounting Department tells you that he heard from a reliable source that 15 percent of the staff will be fired within 120 days. You would love to share this juicy news with other department member, for their own defence and planning. Should you? Why or why not?

Tutor Answer

oliverya
School: UC Berkeley

Attached.

Running head: BUSINESS COMMUNICATION

Business Communication
Name
Institution

Subject
Professor Name
12th December 2017

1

BUSINESS COMMUNICATION
Business Communications
Question No # 1

On behalf of my boss, I will call a meeting with the members of the sales group to
discuss the launch of a new product in the service list of the corporation. The gathering will chat
about all-inclusive agenda for the participants of the forum.

Preparing to introduce a new product is an urgent mission for every business. You have
invested substantial time, money, and possessions in developing a product. This leads to
sharpening up your message, preparation your selling activities, and you want those efforts to
pay off (Chaney & Martin, 2013). I will call for a vigorous internal communication plan meeting.
is just as crucial to the success of a new product start on as your external promotion plan. The
agenda for the meeting will be communicating the product message, details, expectations and
strategy to achieve utmost or set target sales and profit. This conference will entail informing the
members of the sales group steps that the corporation will follow during the launch; entrust
duties and helping them understand their role in the plan. This will increase productivity,
advance morale, and answers all their questions.

Through this assembly, I will make sure that everyone has the information and materials
they need at the appropriate time in the product launch process (Bargiela & Nickerson, 2014).
We will talk about the five stages of new product launch which comprise preliminary planning
which entails setting goals and metrics. Secondly, we will talk about understanding our intended
market and product positioning. Also, we will draw attention to the Pre-launch phase which
involves creating marketing content and how to develop sales training. We will come up with an
essential start on events and marketing activities. This meeting will be used as a platform for

BUSINESS COMMUNICATION
providing sales tools and training to sales group and distributors....

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Anonymous
Thanks, good work

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