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Running Head: ADVERT SEMIOTIC CRITIQUE
Advert Semiotic Critique
ADVERT SEMIOTIC CRITIQUE
Advert 1- Absolut Vodka
The brand brings about a cultural practice where when one is relaxing in the living room, he
partakes of the drink as he does some social activities in the house. In the 21st Century, when an
individual is lonely and does not have any company, the individual can settle down with a drink
as he kills his time practicing his hobbies. The lady in the advert seems to be having difficulties
in assembling the musical doll but with the company of a bottle of absolute vodka, she can settle
down and fully assemble the doll. The advert depicts that in order to get a perfect social life; they
have to use absolute vodka.
Additionally, it emphasizes on the female gender and this tries to imply with the brand, all the
empty vacuums can be sealed. The advert also brings about the picture that the brand can make
an individual be independent from the outside world and rather concentrate on issues that matter
most to the individual. The brand brings about a sense of satisfaction and there gives the
consumer perfect comfort as well as happiness. The desire of the target audience is a feeling of
fulfillment as well as self-sufficiency to an extent that the individual can derive the happiness
needed from the brand. The fantasy that is brought about by the brand is satisfying to the
customer and this makes the advert fulfilling.
Advert II- Gucci
The model in the advert displays an attitude of confidence as well as poise. This is due to the fact
the product the individual is modeling for is among the best worldwide. This brings about the
sense of confidence as well as preparedness for anything because of the quality of the label an
individual is putting on. The...