Marketing Communication Process

timer Asked: Dec 18th, 2017
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Question description

Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.

  • Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
  • Identify each of the Communication Process elements to that promotion. Provide evidence by example.
  • Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
  • Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.

Be sure to provide supporting evidence for your statements.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Tutor Answer

School: Carnegie Mellon University

Hi buddy,Here you go,Please go through it and let me know if you need any revision. Feel free to invite me for more questions.Enjoy your sleep buddy.Regards


Marketing Communication Process
Institution Affiliation




Marketing Communication Process
Marketing Communication Process is a fundamental aspect that is used by companies to
make efforts in their strategies to increase their potential presence in the market. Moreover, it
involves direct marketing, online presence, sponsorships, branding among others. The primary
objective of marketing communication process is to create preference by building the position of
the brand in the targeted minds of a customer. Additionally, the core elements involved in
positioning is to enhance the pricing strategy as well as the distribution channels. It is essential to
describe a recent promotion experience by identifying the elements of communication used to
make it efficient.
Promotional experiences vary in different c...

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Outstanding Job!!!!

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