the Strategic Plan assignment

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funavrpr

Business Finance

mgt660

Description

For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization's competitive advantage.

Complete Part 4 of the Strategic Plan assignment according to the directions in the Part 4: Marketing section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Part 4: Marketing (Topic 5)

Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.

Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer to the Marketing section of “Operations Chart” that was due in Topic 4. Based on your research and experience, your ideas may have changed and can be modified at any time during this plan.

Address the following:

  1. What is your target market?
  2. What is the size of your target market?
  3. What resources do you believe would be required to implement your plan?
  4. How will you reach your plan?
  5. How does your marketing strategy seek to achieve your vision? How will you measure if the marketing strategy is achieving your vision? What are the indicators to identify this?
  6. What type of leadership and innovative qualities do you plan to implement in order to execute your marketing strategy?

Provide three to five sources in your presentation.

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

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Explanation & Answer

Attached.

ATT$T Company
Market Entry Strategic Plan

Presented by: Shaniece

Date: December 20, 2017

Introduction
➢ATT& T Company strategic plan involves the market entry plan where the company aims at
starting a counseling and training business on leadership and administration skills to different
types of leaders.

➢The company aims to begin its business mainly in the United States and then expand the
business worldwide.

➢The company takes great consideration on its target market, how well to implement the
strategic plan, how to use the marketing strategy to achieve its vision as well as the crucial
leadership and innovation qualities to be implemented.

Target Market

➢ATT $ T targets
i. The business owners
ii. Supervisors
iii. managers
iv. Aspiring entrepreneurs
v. Team leaders

Market Size
➢ATT$T Company potential target market size is as follows:


Potential number of customers

28,000



% of who needs to learn

45%



No. of times they could enroll for study per year



Average charges per client

2
$850

Cont’d
➢The target market size is calculated as follows;


28,000 x 45% = 12,600 potential number of clients who needs to learn



12,600 clients x 2 = 25,200 potential training opportunities



Total ...


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