Description
Read "Excellent Strategic Management Showcased: Priceline.com Inc." on page 90 of your course textbook. As you read, pay close attention to Priceline's strategy, and write a case study describing the following point: 1. What are Priceline's internal strengths and weaknesses? 2. Who are priceline's competitors? 3. Do you see Priceline's strategy as effective or ineffective? Why? Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to A PA standards.
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Explanation & Answer

Attached.
Running head: PRICELINE INC. STRATEGIES
Priceline Inc. Strategies
Student’s Name:
Professor’s Name
Institution affiliation
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PRICELINE INC STRATEGIES
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Priceline Inc. Strategies
1.
What are Priceline's internal strengths, and weaknesses?
Priceline is an international corporation which has showcased both internal strengths, and
weaknesses. Some of the inner strengths present include the ability to achieve customer
satisfaction, the availability of many return customers, successful marketing strategies, and an
excel...
