Place (Distribution Strategy) and Promotion

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Question description

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

  • Distribution Channels
    • Length & Width
    • Direct & Indirect
    • Vertical & Horizontal Channel Conflict
  • Promotion
    • Communication Process & Tools
    • Product Life Cycle
    • Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 – The Place & Promotion (Module 4).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Submit your assignment to the Submissions Area by the due date asssigned.

Assignment 2 Grading Criteria

Maximum Points

Determine the potential product distribution channels..


Identify the Length and Width of the different distribution channel choices.


Discuss the advantages/ disadvantages of the Vertical and Horizontal channel methods. Identify any potential conflicts.


Examine the Communication Process for the product. Create a guideline for each of the Communication Process elements that will aid promotion development.


Analyze the promotion activities as they relate to each of the stages of the Product Life Cycle for this product.


Evaluate the Push & Pull promotion techniques for this product.


Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references.




Tutor Answer

School: Cornell University

hey, thank you again



Place (Distribution Strategy) and Promotion

Institutional affiliation



WBC Distribution Channels

The distribution process is defined as the physical flow of goods from one place to the other
through a distribution channel. On the other hand, distribution channels are identified as the
chains of market intermediaries that are used by any company to distribute their products to the
final consumers. These channels are frequently employed b market planners of a given company
to ensure that the products they are producing as well as the services they produce are always
available to the company consumers as soon they need them. The different intermediaries of a
company are wholesalers, agents or retailers. Waters Bottling Company makes use of the
distribution channels to provide its consumers with pure mountain water products. The company
should always ensure that the distribution channels are available for effective services to the
customers (Wong, Radel & Ramsaran-Fowdar, 2011).
Length & Width
The length and width of the distribution channels in this company are diverse. In accordance
with what I have noticed, the length is used by the company in determining the entity amounts of
the channel of distribution among the producer and the consumer. On the other, the width is used
by this company to identify the amount of the distribution channels that are found within the
company. The independent entities and different entities that should be included in the length
and width of the company are identified as follows;

Producer - Consumer

This can also be understood as direct selling. In this case, the company will be selling the
products directly to the customers without distribution channels. This means that company will
have to open up retail or store shops in different parts of the country that will be used to supply



the pure mountain water to the customers. As a result, customer service will be very effective to
interest many customers to buy the products (Zhou & Wan, 2017).

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Excellent job

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