Business Finance
BA490 Grantham Harley Davidson Inc Marketing Problems Case Analysis

BA490

Grantham University

Question Description

Case Analysis: Harley-Davidson Inc. in May 2015

Read the case, “Harley-Davidson Inc. in May 2015” on page 502-514. Use the case analysis format provided below to identify and address the problems and provide several suggested solutions that the Harley-Davidson Inc. executive team can review for possible implementation.
Be sure to "identify 2 to 3 problems" and "develop 2 to 3 possible solutions to the problems identified", and use this as the focus for making your case in the case format.

Note: The case questions provided at the end of each case can be used as an insight to what the problems might be; so be sure to investigate the case carefully.



Case Format

I. Write the Executive Summary

  • One to two paragraphs in length
  • On cover page of the report
  • Briefly identify the major problems facing the manager/key person
  • Summarize the recommended plan of action and include a brief justification of the recommended plan



II. Statement of the Problem

  • State the problems facing the manager/key person
  • Identify and link the symptoms and root causes of the problems
  • Differentiate short term from long term problems
  • Conclude with the decision facing the manager/key person



III. Causes of the Problem

  • Provide a detailed analysis of the problems; identify in the Statement of the Problem
  • In the analysis, apply theories and models from the text and/or readings
  • Support conclusions and /or assumptions with specific references to the case and/or the readings

IV. Decision Criteria and Alternative Solutions

  • Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)
  • Include two or three possible alternative solutions
  • Evaluate the pros and cons of each alternative against the criteria listed
  • Suggest additional pros/cons if appropriate



V. Recommended Solution, Implementation and Justification

  • Identify who, what, when, and how in your recommended plan of action
  • Solution and implementation should address the problems and causes identified in the previous section
  • The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action
  • Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work



VI. External Sourcing

  • 2 to 3 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues Identify.

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

Final Answer

Attached.

Running Head: HARLEY-DAVIDSON CASE STUDY

Harley-Davidson Case Study
Name:
Institution Affiliation:
Date:

1

HARLEY-DAVIDSON CASE STUDY

2

Harley-Davidson Case Study
Executive Summary
Harley Davidson is a motorcycle company which was established in 1903 before the
beginning of the world wars. The founders of the firm were William, Walter, William Harley,
and Arthur Davidson. Their first venture was in a shed where they built their first three
motorcycles. They also invented a trademark which included the manufacture of the then fastest
transport means with the ability to move at 60mph. this was a venture that gained recognition at
the time before an intensive competition arose some years later. Therefore, they had to become
innovative in order to cope with the competition and remain in the market.
The demand for the motorcycles increased during the World War 1 whereby the
government ordered the acquisition of these engines for their soldiers. As a result, the company
made a great fortune from the orders (Erichsen, 2015). The survival of this company was
supported by the fact that the government was buying motorbikes for its soldiers. Therefore, as
the other similar companies collapsed due to the great depression caused by the ...

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