Market Database and Assessment

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timer Asked: Dec 21st, 2017
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Question description

Complete the market database and assessment. Use the attached Market Database Excel worksheet to create your database and submit the worksheet here.

Also, complete a one-page assessment of the market based on your findings. Submit the assessment portion here as well.

Market Research Section For this assignment, you will create a market database for your company. You will need to find at least 10 competitors in the country market that you will operate your business. Remember to search for competitors using SIC, NAICS, or SITC codes to ensure that you have direct competitors. You will then identify 15 factors to collect data. Decide on factors that will allow you to gain a competitive view of the market and help you determine your strategy in the marketplace. You should consider both primary and secondary sources for gathering the information. Do not forget that government websites can provide some information that can assist you. Be sure to identify the source of the information on the worksheet. Finally, write a one-page assessment of what you have gained from the data collected that will assist you in creating an entrepreneurial venture in the chosen country. INT 601: Market Research
INT 601 Market Research Project Student Name: Competitors Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Factor 6 Factor 7 Factor 8 Factor 9 Factor 10 Factor 11 Factor 12 Factor 13 Factor 14 Factor 15 Source of Data
Final Project: Guidelines and Rubric Overview The final project for this course is the creation of a global business plan. Based on the knowledge obtained in this course and previous coursework, you will examine the entire process of entrepreneurial activities in the global arena, including fundamentals and identifying opportunities, evaluation and risk management, mobilizing resources, managing contingencies and changing contexts, and growth, harvesting, and the exiting of businesses. You will create an international business plan for a product to be introduced into a foreign country either as a new product or as an extension of a product by an existing company. You may complete the project individually or as a team of no more than two to three people. You will have access to a group area with your group members and instructor to discuss, edit, and lay out project details. If working individually, you should use this area to discuss the project with your instructor. Each group member must submit a paper for each milestone of the project and the final draft. Although they may differ slightly, the final product should reflect unanimously the group’s rationale and philosophies. The presentation may be put together as a group, with each member contributing slides and narration. While some students may have a specific opportunity in mind that they want to pursue as an actual venture, others may simply work through the project to learn how to apply the various resources and tools that are available to entrepreneurs. The project is divided in to nine milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three through Ten. Main Elements Your Global Business Plan should consist of the following elements:  Executive Summary  The mission statement: The mission statement briefly explains the thrust of your business. It could be two words, two sentences, a paragraph, or even a single image. It should be as direct and focused as possible, and it should leave the reader with a clear picture of what your business is all about.  Date the business began  Names of the founders and the functions they perform  Number of employees  Location of the business and any branches or subsidiaries      Description of plant or facilities Products manufactured/services rendered Banking relationships and information regarding current investors Summary of company growth including financial or market highlights (for example, your company doubled its worth in a 12month period; you became the first company in your industry to provide a certain service) Summary of management's future plans        Industry Analysis Country Attractiveness Assessment Market Database and Assessment Product/Service Need and Product/Service Value Worksheets Financials (breakeven analysis, the 12-month cash flow statement, the 12-month profit and loss projection, and the 12-month sales forecast) Assessing Risks worksheets Management Plan Format Milestone One: Industry Analysis In 3-4 Final Project: Industry Analysis, you will submit an industry analysis for the selected industry. See the Industry Analysis document attached to the assignment for details. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Milestone Two: Country Attractiveness Assessment In 4-5 Final Project: Country Attractiveness Assessment, you will submit a country attractiveness assessment. It should include the following: A. Country Overview – This section should provide an overview of the country with attention paid to the external factors that influence how business in conducted within the country. This includes assessing the economic, political, cultural, legal and technological factors. What is the impact that these factors will have on the entrepreneurial venture? Do these factors present an opportunity or threat to the firm? B. Applying Porter’s Diamond – This section will cover the four parts of the diamond model. 1. Factor endowments – discuss how the advanced factors of production can be used to create competitive advantage for the firm 2. Supporting and Related Industries – Identify spillover effects that create opportunities in the market that firms can use to their advantage. Using SIC, NAICS or SITC codes find the key supporting industries that support the industry for your product or service. 3. Demand condition – Assess the home demand for the firm’s product or service. 4. Firm Strategy, Structure and Rivalry – discuss the conditions within the nation that govern how firms are created, structured and managed. All using SIC, NAICS or SITC codes identify local competitors and their position with it the industry. C. Summary – In the summary section you will want to discuss the how the firms will take advantage of the opportunities made available by the country resources as well as discuss how the firm will deals with threats and risks to doing business in the country. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Milestone Three: Market Database and Assessment In 5-4 Final Project: Market Database and Assessment, you will submit a market database and assessment. You will need to find at least 10 competitors in the country market that you will operate your business. Remember to search for competitors using SIC, NAICS, or SITC codes to ensure that you have direct competitors. Using the Market Database Excel worksheet (attached to the assignment) identify 15 factors to collect data. Decide on factors that will allow you to gain a competitive view of the market and help you determine your strategy in the marketplace. You should consider both primary and secondary sources for gathering the information. Do not forget that government websites can provide some information that can assist you. Be sure to identify the source of the information on the worksheet. Finally, write a one-page assessment of what you have gained from the data collected that will assist you in creating an entrepreneurial venture in the chosen country. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Milestone Four: Product/Service Need Worksheet and Product/Service Value Worksheet In 6-4 Final Project: Product/Service Need Worksheet and Product/Service Value Worksheet, you will submit product/service need and product/service value worksheets. Use the worksheets attached to the assignment. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Milestone Five: Financials In 7-4 Final Project: Financials, you will submit the breakeven analysis, the 12-month cash flow statement, the 12-month profit and loss projection, and the 12month sales forecast. Use the forms in the website link provided in the assignment. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Milestone Six: Assessing Risk In 8-4 Final Project: Assessing Risk Factors, you will submit the assessing risks worksheets where you will assess three types of risk: general business risks (internal), economic/financial. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Milestone Seven: Management Plan In 9-3 Final Project: The Management Plan, you will submit the management plan. Identify the type of governance structure that will oversee the operational aspects of your business. Also include the type of ownership structure to be used. Finally, create an organizational chart for the firm, including position titles, brief responsibilities/duties, and proposed salaries for the individuals. This milestone is not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Milestone Eight: Global Business Plan In 10-2 Final Project: Global Business Plan, you will submit the final business plan. It should be a complete, polished artifact containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric. Milestone Nine: PowerPoint Presentation In 10-3 Final Project: PowerPoint Presentation, you will submit a 12-slide presentation of the business plan, with narration. You may create the presentation as a group. This milestone is graded using the Presentation Rubric. Deliverable Milestones Milestone 1 2 Deliverables Industry Analysis Module Grading Due Three Not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Country Attractiveness Assessment Market Research and Database Four Six 5 Product/Service Need Worksheet and Product/Service Value Worksheet Financials Seven 6 Assessing Risk Factors Eight 7 The Management Plan Nine 8 Global Business Plan Ten Final Project Rubric 9 PowerPoint Presentation Ten Presentation Rubric 3 4 Five Not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Not graded separately, but as part of the Milestone Submission element of the Final Project Rubric. Final Project Rubric Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Critical Elements Milestone Submission and Incorporation of Feedback Exemplary Meets Needs Improvement requirements and addresses all instructor feedback through incorporation or clarifying questions/dialogue with instructor Addresses all of the main elements of the final product directly and includes additional elements that logically enrich and extend Proficient Meets Needs Improvement requirements and incorporates some of the instructor’s feedback throughout the progression of the project Needs Improvement Student completes and submits all milestones by the due date Not Evident Student submits incomplete milestones or does not submit by the due date Value 25 Addresses all of the main elements of the final product listed above directly Addresses all of the main elements of the final product listed above either directly or indirectly Does not address all of the main elements of the project listed above 25 Critical Thinking Demonstrates comprehensive exploration of issues and ideas before accepting or forming an opinion or conclusion Demonstrates moderate exploration of issues and ideas before accepting or forming an opinion or conclusion Incorporates many scholarly resources effectively that reflect depth and breadth of research All of the course concepts are correctly applied No errors related to organization, grammar and style, and citations Incorporates some scholarly resources effectively that reflect depth and breadth of research Does not demonstrate exploration of issues and ideas before accepting or forming an opinion or conclusion Does not incorporate scholarly resources that reflect depth and breadth of research Does not correctly apply any of the course concepts Major errors related to organization, grammar and style, and citations Earned Total 15 Research Demonstrates minimal exploration of issues and ideas before accepting or forming an opinion or conclusion Incorporates very few scholarly resources that reflect depth and breadth of research Some of the course concepts are correctly applied Some errors related to organization, grammar and style, and citations Comprehensive Final Product Integration and Application Writing (Mechanics/Citations) Comments: Most of the course concepts are correctly applied Minor errors related to organization, grammar and style, and citations 15 10 10 100%

Tutor Answer

WriterCaleb
School: University of Maryland

HelloLet me send the entire document right now and tell me If you are satisfied with the answer So far, I have completed the instructions as per the rubric However, am here if you need any changes done to the paperWish you all the best and waiting for your response Thanks 😊

Running head: MARKET DATABASE AND ASSESSMENT

Market Database and Assessment
Kumyiah McDonald
Name of Professor
Course Title
12/22/17
Southern New Hampshire University

1

MARKET DATABASE AND ASSESSMENT

2

Market Database and Assessment
The water industry is one of the competitive markets to pursue in India. The increase in
the demand for clean water has is facilitated by the depletion of the natural resource. The market
database indicates that there is high competition for water in India because of the different
companies that are engaged in the business of water supply. Several factors that allows for
gaining of the competitive view of the market have also been listed. The 15 factors have been
distributed among the competitors in the list.
Market share of a company describe how different companies are doing in Indian market.
A high market share shows dominance in the sector and this shows a chance for high
competition. Design and packaging of the products shows how much a company has been able to
invest in packaging and safety. Well-designed products create a competitive edge for new
entrants. Prices of the products also allows for analyzing the competition in the market. Fairly
regular prices among all the competitors in the India market are an indication of stiff
competition. Pr...

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Anonymous
Goes above and beyond expectations !

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