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VIRGIN TELECOMMUNICATION 1
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VIRGIN TELECOMMUNICATION 2
Virgin telecommunication brands are currently being used in more than eight independent
brand-licensee’s nations worldwide. The company has already established its services in the
following nations: Colombia, Australia, the United Kingdom, Canada, Chile, France, Saudi
Arabia, United Arab Emirates, South Africa, Poland, México as well as in the United States.
Initially, its services were offered in India, Singapore and Qatar (Curwen, Haucap and Preissl,
Currently, Virgin Telecommunication has implemented a number of tactics and tools for
use in promoting its sales. These tools help the company in analyzing the nature and performance
of its products and services. Virgin Media is currently using a management tool by name “Net
Promoter”. It uses this tool to monitor and measure customer feedback. The feedback obtained
from customers helps the Virgin Telecommunication in improving its performance. “Net
Promoter” tool is mostly used in United Kingdom.
In Canada, Virgin uses a technique known as “consultative selling techniques” in reaching
to its customers. This technique is very useful since both the company’s management and
customers are offered with an opportunity to discuss various communication needs...