Virgin telecommunication

timer Asked: Dec 27th, 2017
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Question description

  • Identify the most important sales promotion tactics and tools used by Virgin telecommunication around the world (pick three countries) proper Harvard referencing.
  • What are the major innovations and trends that contributed to the Virgin’s digital revolution? Highlight them with proper with Harvard referencing.

  • How can Virgin achieve the above adaptation between local Saudi environment and original Virgin country of origin business model to implement a successful global strategy? proper with Harvard referencing

Tutor Answer

School: University of Maryland

Done. Thank you.



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Virgin telecommunication brands are currently being used in more than eight independent
brand-licensee’s nations worldwide. The company has already established its services in the
following nations: Colombia, Australia, the United Kingdom, Canada, Chile, France, Saudi
Arabia, United Arab Emirates, South Africa, Poland, México as well as in the United States.
Initially, its services were offered in India, Singapore and Qatar (Curwen, Haucap and Preissl,
Part 1
Currently, Virgin Telecommunication has implemented a number of tactics and tools for
use in promoting its sales. These tools help the company in analyzing the nature and performance
of its products and services. Virgin Media is currently using a management tool by name “Net
Promoter”. It uses this tool to monitor and measure customer feedback. The feedback obtained
from customers helps the Virgin Telecommunication in improving its performance. “Net
Promoter” tool is mostly used in United Kingdom.
In Canada, Virgin uses a technique known as “consultative selling techniques” in reaching
to its customers. This technique is very useful since both the company’s management and
customers are offered with an opportunity to discuss various communication needs...

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