Description
Instructions for Capstone Project Part 3
Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:
- Internal environment
- External environment
- Strengths
- Problem analysis
- Recommendations and implementation costs
- Evaluation and Control Processes
Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.
Same company Starbucks
Explanation & Answer
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Running head: STRATEGIC AUDIT FOR STARBUCKS: PROJECT PART 3
Strategic Audit for Starbucks: Project Part 3
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STRATEGIC AUDIT FOR STARBUCKS: PROJECT PART 3
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Strategic Audit for Starbucks
Internal environment
Coffee is a traditional American beverage currently being adopted by other countries.
Back in American Starbucks is among the leading companies in coffee beverage manufacture. It
is the best company known for its super-quality products despite being a little bit expensive than
other similar manufactures and blenders within the market. Its internal strengths include:
customer based loyalty and high visibility shops and locations attracting many customers. They
are also widespread and consistent. Opportunities for the company include its ability to open new
retails shops at strategic locations anywhere in the country. The company is also made of h...
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