Description
Assignment: Consumer Information Processing
You read about and had some practice with the eight stages of consumer information processing that occurs in transactions with the customer.
Now you have an opportunity to practice what you learned about these stages as applied to the following scenario:
Checklist: After reading the scenario, address the items below.
Using the communication process on page 150 of the text:
- Describe the various parts of the process evidenced in the scenario including the source, communication objective, message, message channel, receiver, communication outcome, feedback, and any noise that occurs in the message.
- In
dialogue format, recreate this scenario using the communication process so that it has a successful outcome for the customer and company.
Access the grading rubric.
Respond in a 2–
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Explanation & Answer
Attached.
Running head: CUSTOMER INFORMATION PROCESSING
Customer information Processing
Student’s Name
Students Affiliation
Running head: CUSTOMER INFORMATION PROCESSING
Consumer information processing
Communication process
Communication is aimed at enabling transfer of information from one individual to another
or within an organisation i.e. from the manager to the staff and vice versa. The
communication process on the other hand refers to the steps used in in transmitting messages
and information between a sender and receiver. The communication process has a sender or
the source of information, the message that is encoded by the sender, the message channel or
medium through which the message is passed, the receiver or recipient who is the audience of
the intended message decodes the message to try and interpret and draw meaning and the
feedback which acts as the receiver’s response to the senders message.
For communication to be effective there has to be an understanding between the sender and
the receiver during communication. The recipient thus has to interpret the message
transmitted by the receiver in order to get the appropriate or intended meaning thus the
message passed across by the sender has to be in line with the interpreted message on the
recipient’s end.
Using the communication process;
Describe the various parts of the process evidenced in the scenario including the source,
communication objective, message, message, message channel, receiver, communicat...