Unit 3 Marketing Assignment

Anonymous
timer Asked: Dec 28th, 2017
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Question description

Ethics and Social Responsibility in Business

In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness, one unethical move can become an Internet video or comment that spreads rapidly, not just locally but potentially throughout the world. From a marketing standpoint, it is critical to take into account the impact of an organization’s decisions on other people and the environment.

However, how you communicate the expected conduct required in a business is as important as the ethical expectations themselves. Most companies have a written Code of Conduct as well as other corporate statements that communicate the expected behavior and values of the firm.

In this Assignment, you will engage in the development of the following professional competencies:

  • Make ethical decisions and solve problems
  • Written Communication

In this Assignment you will read the Cengage® Case Study: "Barclays Bank: Banking on Ethics" and then respond to the checklist items in a critical essay based on a scenario.

Click on the grading rubric below to see the full instructions and grading rubric for this Assignment.

Rubric

Review the assignment instructions and grading rubric.

Tutor Answer

RyanTutorr
School: University of Maryland

Attached.

Running head: ETHICS AND SOCIAL RESPONSIBILITY IN BUSINESS

Ethics and social responsibility
Student’s Name
Students Affiliation

Running head: ETHICS AND SOCIAL RESPONSIBILITY IN BUSINESS

ETHICS AND SOCIAL RESPONSIBILITY IN BUSINESS
Every business or company has to have a set of moral rules that act as a drive of how the
business operates, makes decisions and treats its staff members, partners and customers.
These set of rules make up the ethical bit of a company and business. The moral actions and
responsibility of a business help to build good relations between the consumer’s and the
company economically and socially. The code of ethics is the driving force under which most
financial institutions operate and create good relationships with its customers. The code aids
in ensuring honesty of workers while upholding proper moral values and ethics in performing
business activities. In this paper will look at the social responsibility and ethics if Barclays
bank in line with their 2012 Scandal if violating the LIBOR interest rates, the effects of the
executives actions on the society, the level of morality involved and the steps they should
have taken to ensure they uphold ethics and social responsibility of the bank.
The LIBOR interest rates are a system that depicts the interest rates banks pa...

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Anonymous
Thanks, good work

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