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Please find the Attachments below i want 2500 words ...must follow the guidelines...and write the headings as it is mentioned in the question paper

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Module Title: MARKETING RESEARCH AND INFORMATION Module Code: MKTG 60209 Module Leader: Dr. Prashant Rastogi Weighting: 100% Submission Time and Date: You should hand in one copy of your assignment by the time and date mentioned above to the appropriate 'hand-in location at the Gulf College. Fill in the front cover (staple together with your assignment). MAKE SURE that you fill in all the relevant details on this form. An acknowledgement will be given to you upon receiving your assignment. This is your receipt, keep it. You can submit work by post, but you must send it recorded delivery, it must be postmarked two days before the deadline date and a copy must be kept by you in case it is lost in the post. Faxed assignments will not be accepted. Assignments must be submitted by the due date. The only circumstance in which assignments can be submitted late is if an extenuating circumstances form is submitted at the same time. In these circumstances work may be submitted up to 5 days only. If the extenuating circumstances are upheld, the assignment will be graded; otherwise a 0 will be awarded. Maximum Word Length: 2500 words State the number of words used at the end of your assignment. You may include diagrams, figures etc. without word penalty. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded. 1-10% 11-20% 21-30% 31%+ excess excess excess excess no penalty 10% reduction in the mark 20% reduction in the mark the work will be capped at a pass i.e. 40% NB. None of the above penalties will be used to change a student mark which is above the pass mark, to one that is below the pass mark. Therefore the maximum penalty for exceeding the word limit will be a reduction to a pass grade. Assessment Criteria To achieve a 'Pass' grade of 40% or above In order to achieve a pass grade the student will have demonstrated at least a satisfactory understanding of the concepts and principles of Marketing Research and Information. The work produced must apply appropriate principles, concepts and frameworks in order to address the areas specified in the assignment. There should be also a clear evidence of research and reading, with reference to appropriate sources. Version 1 Page 2 To achieve a grade of 70% or above In order to achieve a grade of 70% or above, as well as satisfying all of the outlined criteria for a pass', the student must demonstrate a detailed understanding and application of the concepts and principles in Marketing Research and Information. The submission will be well organised and contain all relevant data. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information. Detailed answers will be given to each of the questions with appendices where appropriate. There will be an evidence of wider reading through appropriate supporting references. This assignment will assess the following learning outcomes: 1. Demonstrate knowledge and understanding of the marketing research process. 2. Analyse and critically apply marketing research principles to marketing resear problems 3. Develop a comprehensive and detailed marketing research plan. 4. Critically evaluate the likely outcomes and quality of your detailed marketing research plan Assignment: Select any organization of your choice and prepare a marketing research report focusing on any one area of the marketing mix such as product, price, promotion, and place. Formulate your title and present it to your teacher for approval before you start your research. The title should not be the same as that of any other student as this assignment will be done individually. The objective of the assignment is for you to demonstrate knowledge and understanding of the marketing research principles, processes and its application. You are required to develop a comprehensive marketing research. Topics covered will be drawn from: 1. Scope and definition of research; 2. Research design; 3. Data collection methods; 4. The research process includes identifying research needs, planning, organising and reporting research; and 5. Data analysis and interpretation. Version 1 Page 3 Marking Scheme Module Title: Marketing Research and Information Module Code: MKTG 60209 ID No. Student Name: Weight (%) 15 S.N. Item Introduction 1 2 Methodology 35 Description Background to the problem Statement of the problem a Type of research design b. Scope and delimitation C. Data collection method d. Data collection procedures e. Scaling techniques f. Questionnaire development g. Sampling techniques Organisation and data presentation Analysis and interpretation of each data 3 30 4 Data Analysis and Interpretation Findings and Recommend ations Appendices Findings and Recommendations based on the results and the objectives of the study. 10 10 5 Copies of questionnaire, interview schedule, interview guide, interviewer instructions, etc. Total 100 Guidelines to Students: Style and Format Write down the exact number of words at the end of your essay. You may include diagrams, figures, appendices etc. without word penalty. A sliding scale of penalties for excess length will be imposed. The first page must be designed as a cover page name, student ID and batch. Computer format is compulsory. Make sure you use a consistent format for your essay (font, font size, margins etc.) Referencing Style for the Assessment In the text of your assignment if you quote directly from an article, journal or book this should appear in quotation marks ("..."). The source should then be acknowledged by stating the author's last name and date in brackets at the end of the quotation, e.g. (Rushmore & de Roos, 2002) Version 1 Page 4 if you paraphrase or reword from a journal article or book the source should either be acknowledged within the sentence, e.g. According to Kasavana & Brooks (2001). revenue management is......or at the end of the sentence before the full stop, e.g. (Kasavana & Brooks, 2001). At the end of the assignment all references should be listed on a separate page headed REFERENCES. Make sure that all references are complete, and that all references mentioned in the text are given in the list of references and vice versa. Any items not cited should be listed separately under BIBLIOGRAPHY or FURTHER READING using the Harvard referencing style. Plagiarism Warning Summary . Plagiarism occurs if you use somebody else's work in an assignment or exam answer, but fail to state where you got the material from. You need to be also very careful about the amount of words you are using from somebody else's work. It can happen in any type of assessment where you are given the questions or tasks in advance. . If another student uses your work in his/her answer(s), both you and he/she will be punished when caught Punishments for committing plagiarism can be very severe. The details Plagiarism is a form of cheating in which students use the work of others and present it as their own. Staffordshire University publishes a fully detailed description of what the term 'plagiarism' means on the University's main web-site under the heading 'Procedures for dealing with suspected cases of academic dishonesty. We strongly recommend that you go and read the full document at the above address. Meanwhile, here is an extract of some of the relevant content. You will have committed plagiarism and may be caught, reported and punished (as described below) if you: • Copy extensively from the work of others (from sources such as books, magazines, journals, web-sites for example) and submit the work as your own. NB It is acceptable to refer to the work of others as long as you do not use too much, and reference your sources properly. If you do not know how to do this, please follow the Version 1 Page 5 guidelines given in the document entitled 'Adding quotations and references to your written work at this web-site address: http://www.staffs.ac.uk/schools/business/bsadmin/staff/s3/jamr.htm . Copy another students' work and submit it for assessment under your own name. Allow another student to copy your work and they then submit it for assessment under their name This last item is of particular importance; few students seem to understand what means. If, for example, you allow another student to borrow your work and they subsequently copy some of that work and present it as their own, you and they will both be punished even though someone else copied your work The risks of working with other students Some assessment tasks are explicitly designed for group work, and it will be made clear that a group answer is expected from you. All other tasks are intended as an assessment of your individual comprehension and performance, and group answers are not permitted. In individually assessed forms of assessment your work must be different from that of every other student. Plagiarism can occur in assignments and any examination where the questions are issued to students in advance. In both cases it is possible for you to ask other people about how best to answer the questions or complete the necessary tasks You should be aware that different modules and subjects may have different requirements. In some subjects, answers to questions may, for example, require every student on a module to employ or refer to the same diagram(s), concepts and the like in order to construct an acceptable answer. You should note, however, that even in these circumstances your explanations of what the diagrams mean, and any other writing referring to any common diagrams and concepts should all be in your own words. Moreover, the situation may be very different on other modules, where the submission of work that has a very similar structure, or the use of very similar materials such as concepts, diagrams, quotations and the like, to that of another student, may lead to you being accused of plagiarism. The picture is complicated and, unfortunately, it is not possible to give advice that is directly relevant to every module you study. If you are unsure about how to avoid plagiarism in any specific module, then rather than hoping and guessing, you should ask for guidance from the member of staff who delivers that module. Our overall advice is straightforward; by all means discuss how best to answer questions or complete tasks with your colleagues, but when it comes to actually writing your answers - DO IT ALONE! Version 1 Page 6
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As promised to deliver it earlier, find the attached file. Thanks and Goodbye It was a pleasure serving you, I look forward working with you again.

Running head: MARKET RESEARCH AND INFORMATION

Market Research and Information
Names:
Institution:

1

MARKET RESEARCH AND INFORMATION
Market research and information
Marketing is one of the most important processes in every organization. This is
particularly important in competitive markets, and where an organization will need to
popularize itself and its products or services to the various clients while at the same time
demonstrating to them the reasons that the products or services offered are better than those of
the competitors. However, not every organization realizes the need for this process.
According to Woodside (2010), this is often an expensive process, one which some of the
businesses may fail to implement in full as a result of the constraints of finances. As a result,
many businesses, and especially the startups, tend to fail due to poor performance and
inability to gain an edge over their competitors. While a business may succeed in one element
of the market, say product, place, promotion, or price, it is important to balance between all
these elements in order for the business to succeed. In this paper, research will be conducted
on Walmart’s market and with a greater focus on the promotion mix. In the process, a survey
will be conducted so as to establish the perception of the public on Walmart’s promotion and
ways that it could optimize this process so as to gain the most value for money.
Background and problem statement
Walmart is the largest organization in the world in terms of revenue generation. In this
case, the company is the largest retailer in terms of the number of outlets, the number of
clients served each day and the revenues that the company generates. Presently, the company
has at least 20,000 outlets situated across all continents and that serve hundreds of millions of
clients each week through both the big box business and online shopping (Barrett, 2016).
However, it has taken a lot of expenses and marketing in order for the company to reach its
current situation. Despite generating the largest revenue, and that dwarfs the next largest
organization by far, Walmart is not the largest company in terms of profits. This is because
the company has the largest expenditure. Recent data show that Walmart spent as high as $2.9

2

MARKET RESEARCH AND INFORMATION
billion in 2017, which was a significant increase from the $2.5 billion spent in 2016
(Statistica, 2018).
Walmart uses various marketing options such as internet advertising, social media
marketing, TV ads, newspaper ads, sponsorships, promos, and billboards, among others. Not
all these options generate the highest turnover. According to Al-Debei, Al-Lozi &
Papazafeiropoulou (2013), for example, social media marketing has the potential to generate
higher turnovers than most other forms of marketing despite being one of the cheapest.
However, this was not the case during the past decade. This means that the company needs to
adjust its marketing with regard to the changing consumer and potential customers’ lifestyles.
At the same time, it is necessary for a company to understand its market segments in order to
make a good choice on the marketing options crafted for different segments and that suit
different regions (Dawson, 2005). For products that are sold online, for example, Walmart
could reach the largest audience through the internet and social media marketing, while the
company could reach the largest number of brick and mortar shoppers th...


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