And here comes the final answers. Thank you for giving great opportunities to work with you. If you have more work kindly ask them to me. I might be away from my computer but still, work on them when I get online instead of assigning them away. I would like to continue working with you in the future. I can also help you handle all of your online class if you (or anyone you know) have any and at an affordable cost. Thank you very much and have a great day.
Part 1: Introduction
first project the introduction, country of choice and mode of
the introduction, I gave a brief analysis of marketing analysis.
• Marketing strategies help
business to come up with the best plan that
can outdo their competitors.
final decision I made here is that different factors can make a
company emerge victorious in the market once it ventures in it after
having implemented successful marketing strategies.
Mode of Entry
into overseas countries is the best move that any company can
make provided they properly conduct a marketing analysis before
venturing into the foreign market.
foreign markets are the reasons why companies such as Starbucks,
Walmart, and other related firms have succeeded in attaining significant
to high quality and Starbucks’ ethical and legal policies, the
government of China not reject their plea to open a branch in the
securing the market, setting up of stores in a foreign country would
be a great move in for Starbucks due to the nature of its commodities.
Part 2: Cultural Exchange and
countries whether neighboring or overseas have various
this section, I learned of the diverse Chinese cultural practices and
Starbucks to venture into the Chinese market, it must be ready to
allow its stuff be trained or taught on basic cultural practices of the
to respect foreign culture would result in the closure of the
company by the authority or even a boycott of the products.
Cultural Differences and Exchange
this section, I used the Hofstede’s cultural dimensions to analyze the
variations between the Chinese and the American cultural practices.
• The Hofstede’s Cultural dimensions are the most appropriate theories for
• These theories helped me understand and finally concluded that even
though the Chinese people have different cultural practices than the
Americans, Starbucks would still venture and succeed in the Chinese
• The reason for the above conclusion relies on the ability of Starbucks to
train its workers on ethical and cultural practices of the great Chinese
• Proper training is enough to make its foreign workers corporate with
foreign workers and customers thus promoting production activities
while upholding the cultural and ethical issues.
Cultural Differences and Exchange
Hofstede's cultural dimensions that aided me in coming up with
the above decisions are listed below:
Uncertainty Avoidance Index
Power Distance Index
Masculinity vs. Femininity
Indulgence vs. Restraint
Individualism vs. Collectivism
Long-term Orientation vs. Short-Term Orientation
distribution channels or methods refers to the mode in which
commodities reaches the buyers' purchasing points.
determinants affect the flow of goods from the manufacturer to the
determinants include distributors, jobbers, wholesalers, and
various distributions methods include:
Product/Market – The company offers its products on wholesale and retail at
• Pricing – The firm sells its products at a slightly higher price than competitors,
but it is due to their outstanding quality.
• Position – Starbucks has depot all over the country and in major cities of its
foreign branches. The high population of potential buyers allows it to sell
Part 3: Strategic Audit
this third section of the project, I covered the following
subsections of the project.
Strengths of the company
Problem Analysis of the foreign market
Recommendations and Implementation Costs and finally
The Evaluation and Control Processes
company has a robust internal environment.
in the US, it enjoys economies of scale and high customer
demand for its products.
company has a lot of resources and skilled workforce.
company can quickly open new stores within the country’s most
strategic places as opposed to its competitors.
weakness of the company includes high pricing and cross-
External Environment and Strengths
serve commodities that are of high quality than all of its
have a strong bargaining potential of suppliers and buyers.
• Increased competition
from other companies offering the same
products such as McDonald’s is big challenge to Starbucks.
relationships with customers and suppliers
• Ability to
hire motivated employees working in good environment
• Strong brand that
is known by all people within the country
• Copyrights, patents, established logo
and developed brand
the decision was to help Starbucks Corporation establish a
successful expansion branch into the Chinese market.
decision started by studying the foreign market and the people
within the foreign country.
careful study of the market, the final decision was established.
foreign companies have a failure to secure international
market success due to inadequate analysis of the market before
venturing into it.
• Proper analysis
of the market is among the key factors which are
helpful in solving problems that might arise in the future operations
of the company in a foreign state.
Recommendations and Implementation
• While expanding, the
firm should concentrate more on emerging
markets in nations such as China among other potential countries.
first, the company should focus on setting up few and small stores
and expand on them alongside some additional branches if they
observe a high demand for their products.
company should also start delivery services and many retail
chains to enhance its financial strength within the competitive marke.
Evaluation and Control Processes
business’s cost control and evaluation processes focuses on the
balanced scorecard which necessitates how they financially appear,
to the interior business viewpoints, the consumer as well as how we
manage learning and discovery.
• Financially, the
firm should ackn...