Capstone Project part 4

timer Asked: Jan 1st, 2018
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Instructions for Capstone Project Part 4

There are TWO PARTS to this week's Capstone Project Assignment. You MUST DO BOTH.

Assignment Part 1

It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final written proposal.

Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include:

  • Summary
  • Executive Summary

Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper.

Required Sections include:

Part 1: Introduction

  • Introduction and overview of your selected company along with an initial analysis of the growth opportunity
  • Country of Choice
  • Mode of Entry

Part 2: Cultural Exchange and Marketing Strategy

  • Cultural Differences
  • Distributions Methods: Product/Market, Pricing and Positioning

Part 3 Strategic Audit

  • Internal Environment
  • External Environment
  • Strengths
  • Problem Analysis
  • Recommendations and Implementation Costs
  • Evaluation and Control Processes

Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. The entire project should be a minimum of 3000 words (body of the paper), APA style. Additional support items related to APA formatting (e.g. cover page and reference page are not covered in the word requirement.)

In your paper include a title sheet and 6-10 references. Only three references may be found on the internet (not Wikipedia). The other references must be found in the Grantham University online library. Please see rubric below.

Assignment Part 2

Step 1: Create a PowerPoint Presentation Highlight the Expansion Proposal

  • Create a 10-15 minute PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion. The presentation should be between 10 to 15 slides in length, not including the title and reference slide

Tutor Answer

Professor Markins
School: Rice University

And here comes the final answers. Thank you for giving great opportunities to work with you. If you have more work kindly ask them to me. I might be away from my computer but still, work on them when I get online instead of assigning them away. I would like to continue working with you in the future. I can also help you handle all of your online class if you (or anyone you know) have any and at an affordable cost. Thank you very much and have a great day.

Starbucks Capstone
Presented by

Part 1: Introduction
• The

first project the introduction, country of choice and mode of

• In

the introduction, I gave a brief analysis of marketing analysis.

• Marketing strategies help

business to come up with the best plan that

can outdo their competitors.
• The

final decision I made here is that different factors can make a

company emerge victorious in the market once it ventures in it after
having implemented successful marketing strategies.

Mode of Entry
• Venturing

into overseas countries is the best move that any company can
make provided they properly conduct a marketing analysis before
venturing into the foreign market.

• These

foreign markets are the reasons why companies such as Starbucks,
Walmart, and other related firms have succeeded in attaining significant

• Due

to high quality and Starbucks’ ethical and legal policies, the
government of China not reject their plea to open a branch in the

• After

securing the market, setting up of stores in a foreign country would
be a great move in for Starbucks due to the nature of its commodities.

Part 2: Cultural Exchange and
Marketing Strategy
• Different

countries whether neighboring or overseas have various

cultural practices.
• In

this section, I learned of the diverse Chinese cultural practices and

summarized them.
• For

Starbucks to venture into the Chinese market, it must be ready to

allow its stuff be trained or taught on basic cultural practices of the
Chinese people.
• Failure

to respect foreign culture would result in the closure of the

company by the authority or even a boycott of the products.

Cultural Differences and Exchange
• In

this section, I used the Hofstede’s cultural dimensions to analyze the
variations between the Chinese and the American cultural practices.
• The Hofstede’s Cultural dimensions are the most appropriate theories for
this research.
• These theories helped me understand and finally concluded that even
though the Chinese people have different cultural practices than the
Americans, Starbucks would still venture and succeed in the Chinese
• The reason for the above conclusion relies on the ability of Starbucks to
train its workers on ethical and cultural practices of the great Chinese
• Proper training is enough to make its foreign workers corporate with
foreign workers and customers thus promoting production activities
while upholding the cultural and ethical issues.

Cultural Differences and Exchange
• The

Hofstede's cultural dimensions that aided me in coming up with

the above decisions are listed below:

Uncertainty Avoidance Index

Power Distance Index

Masculinity vs. Femininity

Indulgence vs. Restraint

Individualism vs. Collectivism

Long-term Orientation vs. Short-Term Orientation

Distributions Methods
• The

distribution channels or methods refers to the mode in which
commodities reaches the buyers' purchasing points.

• Some

determinants affect the flow of goods from the manufacturer to the

• These

determinants include distributors, jobbers, wholesalers, and

• The

various distributions methods include:

Product/Market – The company offers its products on wholesale and retail at
their cafes/stores.
• Pricing – The firm sells its products at a slightly higher price than competitors,
but it is due to their outstanding quality.
• Position – Starbucks has depot all over the country and in major cities of its
foreign branches. The high population of potential buyers allows it to sell

Part 3: Strategic Audit
• In

this third section of the project, I covered the following

subsections of the project.

Internal Environment

External Environment

Strengths of the company

Problem Analysis of the foreign market

Recommendations and Implementation Costs and finally

The Evaluation and Control Processes

Internal Environment
• The

company has a robust internal environment.

• Back

in the US, it enjoys economies of scale and high customer

demand for its products.
• The

company has a lot of resources and skilled workforce.

• The

company can quickly open new stores within the country’s most

strategic places as opposed to its competitors.
• The

weakness of the company includes high pricing and cross-

functional management.

External Environment and Strengths
• They

serve commodities that are of high quality than all of its

• They

have a strong bargaining potential of suppliers and buyers.

• Increased competition

from other companies offering the same
products such as McDonald’s is big challenge to Starbucks.

• Good

relationships with customers and suppliers

• Ability to

hire motivated employees working in good environment

• Strong brand that

is known by all people within the country

• Copyrights, patents, established logo

and developed brand

Problem Analysis
• Here,

the decision was to help Starbucks Corporation establish a
successful expansion branch into the Chinese market.

• This

decision started by studying the foreign market and the people
within the foreign country.

• After

careful study of the market, the final decision was established.

• Many

foreign companies have a failure to secure international
market success due to inadequate analysis of the market before
venturing into it.

• Proper analysis

of the market is among the key factors which are
helpful in solving problems that might arise in the future operations
of the company in a foreign state.

Recommendations and Implementation
• While expanding, the

firm should concentrate more on emerging

markets in nations such as China among other potential countries.
• At

first, the company should focus on setting up few and small stores

and expand on them alongside some additional branches if they
observe a high demand for their products.
• The

company should also start delivery services and many retail

chains to enhance its financial strength within the competitive marke.

Evaluation and Control Processes
• The

business’s cost control and evaluation processes focuses on the
balanced scorecard which necessitates how they financially appear,
to the interior business viewpoints, the consumer as well as how we
manage learning and discovery.

• Financially, the

firm should ackn...

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