A Retailer Case StudyZappos

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A Retailer Case Study

Zappos®, the world’s largest online shoe retailer, discusses its commitment to social responsibility and to ethical behavior. Developing employee activities and long-term relationships with charitable organizations allows Zappos to ingrain the importance of helping the greater good into its organizational culture. Zappos culture also guides its employees to make ethical decisions (Lamb, Hair, & McDaniel, 2014). To learn more about Zappos, review the company blog with the Ethics and Social Responsibility concepts learned in Chapter 3 in mind: http://blogs.zappos.com

(©2009-2013 Zappos IP, Inc.)

To learn how a company employs Corporate Social Responsibility, watch the following video on Zappos below, a popular online retailer.

Using research from Chapter 3 in your textbook, write your response to the following questions:

  1. Does Zappos employ a societal marketing orientation, or is it just a company that has a large amount of corporate giving?
  2. Visit and explore the Zappos blog (©2009-2013 Zappos IP, Inc.). How is Zappos using this website to practice Corporate Social Responsibility?
  3. At which level of the pyramid of corporate social responsibility is Zappos operating? Why?
  4. At which level of morality does Zappos appear to operate? Why?

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.

Video

Watch the required unit videos

Tutor Answer

RyanTutorr
School: UIUC

Attached.

Running head: SOCIETAL MARKETING ORIENTATION &CORPORATE SOCIAL RESPONSIBILITY

Unit 3: Discussion board
Student’s Name
Students Affiliation

Running head: SOCIETAL MARKETING ORIENTATION &CORPORATE SOCIAL RESPONSIBILITY

UNIT 3: DISCUSSION BOARD
1. Does zappos employ a societal marketing orientation, or dies is it just a company that
has a large amount of corporate giving?
Societal marketing orientation refers to the situation in which a company operates in order to
satisfy the interests of the society at large. Taking into account the needs wants and interests
if the society is important for a company to create a great customer base.
Zappos Company definitely applies a societal marketing orientation because it’s a company
that deals with online shoe selling to ensure that the customers are able to buy shoes without
e...

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Anonymous
Excellent job

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