timer Asked: Jan 2nd, 2018
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Question description

Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Assignment Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process.
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Tutor Answer

School: University of Virginia



Student’s name
Professor’s Name:





A firm must understand how to effectively distribute products in order to ensure that they
always reach the hands of its intended consumers. Thus, marketing distribution channels,
promotional strategies, and digital marketing technologies are vital concepts to ascertain.
Identifying the targeted market may reveal the need for diverse distribution channels. Within, this
paper I will define what a distribution channel is and discuss why it is important to the marketing
process. Next, describe the differences between direct and indirect distribution channels,
introduce my selected article, and compare and contrast similarities and differences with
distribution strategies for online versus brick and mortar businesses.

Distribution Channel/ Importance

A distribution channel is a chain of businesses or intermediaries through which a good or
service passes until it reaches the end consumer. Distribution channels can include wholesalers,
retailers, distributors and the internet. Distribution channels are important because they assist
consumers to find the products and services that they need, they are the connecting link between
producers and consumers; they make time and create resources by closing the gaps in between.
Compare & Contrast Direct and Indirect Distribution Channels

A direct dist...

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Outstanding Job!!!!

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