Managing the hotel guest experience

Anonymous
timer Asked: Jan 3rd, 2018
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Question description

I have chosen a hotel named : Hualuxe, The following research project will be completed. The details on these requirements are presented below. Classification, Brand, Location, ADR and Average Wage Rate

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HOSP 1015 – Managing the Hotel Guest Experience The following research project will be completed. The details on these requirements are presented below. Classification, Brand, Location, ADR and Average Wage Rate Value: 25 Points The Brand I have been assigned is:__________________________________ You will make the following decisions about your hotel based on your research of a specific property, and present these in a paper. Format instructions for your paper are at the end of this project document. 1.Location: Where is your hotel located? A specific city and state, and an address Why did you choose this specific property? 2.Classification: What type of hotel is it? (i.e. Is it an economy hotel, a limited service hotel, a suburban full service hotel, etc.?) You need to describe your hotel, based on the criteria discussed in class. (size, price services facilities, business cycle and target markets. 3.Brand: Fully describe the brand you were assigned. 4.Ownership/ Management: Fully describe who manages this property. 5. Average Daily Rate: You will research the average room rates for similar hotels in the area you select (using Kayak, Expedia, and others). You need to review at least four seasonal dates. How does this compare with your rate in your hotel? Also identify and discuss a minimum of 5 special or discounted rates for different markets of guests. 6.Average Wage Rate: You will need to determine what the minimum wage is for 5 positions within in your hotel for your market(area) (mimimumwage.com). You will use this information later as you build schedules and other financial data. FORMAT Requirements Your paper must meet the following requirements. These are designed to allow you to submit a professional quality paper. 1. Each paper must have a title page 2. Margins must be 1.5 inches on the top and bottom and 1 inch on each side. Also 12font Times New Roman 3. Each page must be numbered at the bottom of the page, centered, in the footer section of the page (Use Word Footer functionality). The Title Page is not numbered. 4. Paper must be double spaced, with each paragraph beginning indented. 5. There must be no spelling and no grammatical errors. 6. The tone of the paper must be professional. *** The more depth, detail, and description the better the grade *****

Tutor Answer

shellyt
School: New York University

Attached.

Running head: MANAGING THE HOTEL GUEST EXPERIENCE

Managing the Hotel Guest Experience
Institutional Affiliation
Date

MANAGING THE HOTEL GUEST EXPERIENCE
Hualuxe is a hotel of the international luxury brand by the intercontinental group of
hotels, that is tailored for Chinese guests. The hotel is woven into each detail of the luxury brand
service and formulate an acknowledgement for the Chinese heritage and culture with a specific
emphasis on certain Chinese values including etiquette, status recognition, natural rejuvenation,
and enabling of spaces. Hualuxe hotel is designed specifically for Chinese consumers, with all
the setting in adherence to the Chinese culture.
Hualuxe Nanchang, high tech zone, is situated in Nanchang, which is the capital of
Jiangxi province, with the city being an essential catalyst to the southeast China economy. The
actual location of the hotel is in one of the tallest buildings in the city, which is overlooked by a
sky lobby. The hotel occupies and operates between the 39th and 56th floor. Among the hotel
and restaurant facilities owned and operated b...

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