Written Assignment

Anonymous
timer Asked: Jan 3rd, 2018
account_balance_wallet $15

Question description

Write 3 assignments but assignment 1 and 2 must to be four pages and assignment 3 must to be one and a half pages the total five and a half pages no more. I drop files it has all questions.

BUS 304 – PRINCIPLES OF MARKETING Unit 3 – Consumer Behavior, Business-to-business Marketing, and Global Marketing Overview We begin Unit 3 with an in-depth look at a key component of marketing; consumer behavior. Consumer behavior seeks to answer the question; why do people buy what they buy and further seeks to understand what to offer, whom to offer it to, and where to offer it at. As marketers, we must be aware of the fundamentals that influence consumer behavior if we are going to develop the right products and offer them to the right people. There are seven basics of consumer behavior; two of which are interpersonal and four personal. Interpersonal elements include cultural and family influences. Personal elements include need, perception, attitudes, learning, and self-concept. A clear understanding of how these fundamentals impact consumer behavior will have a huge impact on the overall marketing strategy. The consumer decision process is key to consumer behavior and includes six steps: (1) opportunity or problem recognition, (2) search, (3) alternative evaluation, (4) purchase decision, (5) purchase act, and (6) post-purchase evaluation. Problem-solving processes are also important to consumer behavior and include routinized response behavior, limited problem solving, and extended problem solving. We now turn our attention to business-to-business (B2B) and global marketing. B2B marketing deals with the purchase of goods and services by businesses to enable daily company operations, to aid production of other products, or for resale (Kurtz, 2016). There are four segments within the B2B market; (1) the commercial market, (2) trade industries, (3) the government, and (4) institutions which include museums, schools, and hospitals to name a few. From a marketing stance, we can segment B2B markets by demographics, customer type, end-use application, and purchasing situation. Marketing to governments and institutions can present additional challenges due to complex guidelines. International buyers can also complicate purchasing which leads us to global marketing. Global marketing enlarges an organization’s market, allows room for growth, and decreases dependency on the economic success of one’s country. When a company decides to enter the global market, six strategies can be considered; exporting, importing, franchising, subcontracting, direct investment, and foreign licensing. The global marketing environment consists of five major elements which include cultural, economic, competitive, technological, and political-legal. An organization must carefully consider each element before entering the global market. Reference: Kurtz, D.L. (2016). Contemporary Marketing. Boston: Cengage Learning. Key words and concepts: consumer behavior, need, culture, perception, attitudes, learning, self-concept, reference groups, cognitive dissonance, business-to-business (B2B) marketing, customer-based segmentation, customer relationship management (CRM), sourcing, rebuys, Adams State University – Extended Studies© Page 25 of 58 May 2017 BUS 304 – PRINCIPLES OF MARKETING merchandisers, users, gatekeepers, exporting, importing, exchange rate, tariffs, subsidies, trade organizations and agreements, franchise, and global marketing strategy. Objectives and Learning Activities Objectives The learning objectives for Unit 3 are as follows: Describe consumer behavior and its role in marketing decisions. Explain the eight determinants of consumer behavior. Differentiate between routinized response behavior, limited problem solving, and extended problem solving by consumers. List the four components of the business-to-business (B2B) market. Outline the major approaches to segmenting B2B markets. Discuss the major influences on business buying behavior. Identify the five major components of the global marketing environment. Describe the five alternative marketing mix strategies used in global marketing. Learning Activities Readings Unit 3 Readings Use your Principles of Marketing text book to complete the following: Read Chapter 6, "Consumer Behavior." Topics in this chapter include interpersonal determinants of consumer behavior, the consumer decision process, problem or opportunity recognition, classifying consumer problem-solving processes. Read Chapter 7, "Business-to-business (B2B) Marketing.” This chapter discusses the nature of the business market, segmenting B2B markets, characteristics of the B2B market, business market demand, the make buy or lease decision, the business buying process, the buying center concept, and developing effective business-to-business marketing strategies. Read Chapter 8, “Global Marketing.” Topics in this chapter include the importance of global marketing, the international marketing environment, multinational economic integration, going global, strategies for entering foreign markets, from multinational corporation to global marketer, developing an international marketing strategy, and the United States as a target for international marketers. Adams State University – Extended Studies© Page 26 of 58 May 2017 BUS 304 – PRINCIPLES OF MARKETING Assignments Unit 3 Written Assignment 1 For this assignment, you will complete exercises 1 thru 5 on page 198 of your text book under Critical-thinking Exercises. Your exercises must be well thought out and thorough. The assignment should be a minimum of 2 pages; double-spaced. The description of the exercises does not count toward the page minimum. This assignment is worth 50 points. All written work is subject to plagiarism detection software review. Identified instances of cheating or plagiarism will follow the Academic Integrity statement in the Syllabus. Unit 3 Written Assignment 2 For this assignment, you will answer questions 1 thru 10 on page 233 of your textbook under Assurance of Learning Review. Your answers must be well thought out and thorough. The assignment should be a minimum of 2 pages; double-spaced. The actual questions do not count toward the page minimum. This assignment is worth 50 points. All written work is subject to plagiarism detection software review. Identified instances of cheating or plagiarism will follow the Academic Integrity statement in the Syllabus. Unit 3 Written Assignment 3 Our text book discusses global marketing. There are not only elements we can control but many that are beyond our control. For this assignment, you will write an essay describing the added elements of global marketing when a company goes from strictly domestic marketing to global marketing. Your essay must be a minimum of 1 ½ pages in length. Use APA style formatting including Times New Roman or Arial, 12-point font double-spacing, a title, an introduction, headings and subheadings whenever possible, and a conclusion. The assignment is worth 50 points. All written work is subject to plagiarism detection software review. Identified instances of cheating or plagiarism will follow the Academic Integrity statement in the Syllabus. Adams State University – Extended Studies© Page 27 of 58 May 2017

Tutor Answer

nkostas
School: Rice University

The questions that I have to answer are on...

flag Report DMCA
Review

Anonymous
Awesome! Exactly what I wanted.

Similar Questions
Hot Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors