Description
BP Struggles to Repair Its Tarnished Reputation” (located in textbook appendix)
After reading, reviewing and analyzing the case study write a paper on the sustainability and marketing strategies of BP. Within your paper be sure to answer the following questions:
1.Evaluate BP’s efforts to improve sustainability and its reputation prior to the Deepwater Horizon disaster. Was the company on the right track? Why or why not?
2.Because most BP products can be viewed as commodities, do you think that considers will avoid purchasing from BP because of its track record and the Deepwater Horizon disaster? Why or why not?
3.How can BP prove to its stakeholders that it is serious about social responsibility, sustainability, and ethics?
4.What strategic issues would you focus on in trying to repair the company’s reputation?
The requirements below must be met for your paper to be accepted and graded:
Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style (download an APA sample paper from the Purdue OWL here).
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
1.Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost and Google Scholar.
2.Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost
3.Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style.
Explanation & Answer
It has been great working with you right from the start to the end. I wish you all the best in your academics. Feel free to ask me any question in the future.
Running head: BP AND DEEPWATER HORIZON DISASTER
BP move to rebuild its Damaged Reputation
Student Name
Institutional affiliation
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Submission Date
1
BP AND DEEPWATER HORIZON DISASTER
2
BP move to rebuild its Damaged Reputation
Question 1
At first, the company had portrayed an attractive image before the public’s eye, but as
time passed by, the complexity and chaotic nature of the growing British Petroleum company
increased. The company was on the right track to improving its sustainability and reputation. The
BP Company had previously faced many challenges due to their environment becoming chaotic
and very complex. It had promoted sensitization message across the world on the effect of global
warming despite them being a petroleum manufacturing company. The company later
improvised the manufacture of environmentally friendly energy to cut down the overdependence
of oil (environmental hazard commodity) products.
Before the wind energy innovation (installations of more than 13 wind power stations in
the country (U.S) to help conserve the environment, many people had lost their lives throu...
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