MGT 201 SEU Consumers Purchasing Habits Through Store Cards Questions

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nsana203

Business Finance

MGT 201

Saudi electronic university

MGT

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‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University Department of Business Administration College of Administrative and Financial Sciences Assignment- 2 Marketing Management (MGT 201) Due Date: 18th February 2023 @ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: 2nd CRN: Academic Year: For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of 15 2022-23 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • • • • • • • • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Late submission will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted. Learning Outcomes: 1. 2. 3. Outline an understanding of the global competitive environment and the changing marketing practices. (CLO-2) Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (CLO-3) Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4) Critical Thinking Max Marks-15 Reading required: - Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your understanding. 1. Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (4 Marks) (Minimum 150 words) 2. Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (4 Marks) (Minimum 150 words) 3. Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. Chapter-15 (3 Marks) (Minimum 150 words) 4. Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts discussed in Chapter-17. Chapter-17 (4 Marks) (Minimum 150 words) Important Notes: • • • For each question, you need to answer not in less than 150 Words. Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing references. Good Luck Answers 1. 2. 3. 4.
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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

Department of Business Administration

College of Administrative and Financial Sciences

Assignment- 2
Marketing Management (MGT 201)
Due Date: 18th February 2023 @ 23:59
Course Name: Marketing Management

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: 2nd

CRN:
Academic Year:

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 15

2022-23

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY









The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions
without
this
cover
page
will
NOT
be
accepted.

Learning Outcomes:
1.
2.
3.

Outline an understanding of the global competitive environment and the changing marketing practices.
(CLO-2)
Demonstrate ...


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