Distribution Channel Article Review

timer Asked: Jan 4th, 2018
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Question description

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process.
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

Tutor Answer

School: Rice University



Distribution Channel Article Review




Distribution Channel Article Review.
A distribution channel is a course through which services and goods move from the
manufacturer to the consumer. The path may be short like a direct transaction from a business owner
to a customer or can include some intermediaries in between such as distributors, retailers,
wholesalers among others. A distribution channel is very crucial especially when it comes to
A channel of distribution is essential to the marketing process as it acts as a link between the
vendors and the consumers as the goods and services are in one place while the customers are
scattered everywhere. Therefore, distribution channels fill the vast gap between the producers and
the customers. Besides, distribution channels may influence the prospective consumers to favor a
particular manufacturer and his or her products over the other thus a channel of distribution is vital
to the process of marketing. Furthermore, a chain of distribution may offer after sales and also presales services to customers, and this is a necessity to marketing.
A direct channel of distribution is a selling method that enables a businessperson to move
goods and services straight to a customer without involving intermediaries. On the other hand, an
indirect channel of distribution includes go-betweens through which pro...

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