Running head: DISTRIBUTION CHANNEL ARTICLE REVIEW
Distribution Channel Article Review
DISTRIBUTION CHANNEL ARTICLE REVIEW
Distribution Channel Article Review.
A distribution channel is a course through which services and goods move from the
manufacturer to the consumer. The path may be short like a direct transaction from a business owner
to a customer or can include some intermediaries in between such as distributors, retailers,
wholesalers among others. A distribution channel is very crucial especially when it comes to
A channel of distribution is essential to the marketing process as it acts as a link between the
vendors and the consumers as the goods and services are in one place while the customers are
scattered everywhere. Therefore, distribution channels fill the vast gap between the producers and
the customers. Besides, distribution channels may influence the prospective consumers to favor a
particular manufacturer and his or her products over the other thus a channel of distribution is vital
to the process of marketing. Furthermore, a chain of distribution may offer after sales and also presales services to customers, and this is a necessity to marketing.
A direct channel of distribution is a selling method that enables a businessperson to move
goods and services straight to a customer without involving intermediaries. On the other hand, an
indirect channel of distribution includes go-betweens through which pro...