Course Project Company Selection

timer Asked: Jan 4th, 2018
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Question description

The course project is a strategic management plan for an organization of your choosing. Please read the Course Project - Introduction page in this module before attempting this assignment.
Now it's time to select a company that you'd like to use for the course project. It's important that you choose a company that is easily researched. You're going to need to find information on their current business practices and makeup. That can be very hard to do with small local businesses, but easier with larger publicly traded companies. It's also important to choose a company that you're interested in and want to learn about. This will make the project more engaging.
For the assignment this week, write a paper that's at least a page in length and completes the following:

  • Identify a company for which you wish to develop a strategic management plan. You may wish to conduct some preliminary research to help you understand a little more about the company you chose.
  • Provide a brief description of the company including what they do, what they're known for, and their reputation within the current business environment.
  • Provide your reasons for selecting this company. Be thorough and specific with your explanation.

Project Overview Throughout this course your ability to draw upon current and prior business management knowledge is key. Using this knowledge, you will create a strategic management plan of an organization of your choosing, while focusing on developing an effective executive summary. Halfway through the project you will need to set original strategic goals for your chosen company to accomplish. The second half of the project will then focus on budgeting and planning for the completion of these goals. A strategic plan is really a road map for the future of a business. It provides guidance and direction for all aspects of an organization in support of the company's goals. It draws upon all areas of business including human resources, marketing, IT, and finance, and even looks at the external influences and the competitive marketplace. It requires you to pull together everything you learned throughout your course of study as well as incorporate current and relevant research. Due Date Your final project is due in Week 6. There will be individual assignments, sometimes two in a week, along the way. The week they are due is noted in the time line below. Time Line Week Assignment 01 Company Selection; Ethics and Creating a Mission Statement 02 Internal and External Analysis; Market Analysis 03 Human Resources Strategy; Budget Estimates 04 Technology Allocation; Implementation Timeline 05 Control and Evaluation Methods; Executive Summary 06 Reflection; Final Project Submission Requirements Your project is built in stages throughout the course as noted in the timeline above. As you move on to the next stage, be sure to revise your work based on instructor feedback. This is important because week 6 will require you to compile all the previous portions of the project, revise them, and then turn in a completed strategic management plan. For many stages of the project you will need to conduct additional research. As you do remember: • • Use statements and ideas that you have come up with on your own and blend these with your research. Do not plagiarize. If you want to use actual words from a source, put them in quotation marks and include the source. Follow APA format only for citing your sources. For APA guidelines, go to your college's Online Library which you can access through the Resources tab. Evaluation Each assignment leading up to the final paper is evaluated and graded independently. Your instructor will provide specific grading criteria for each step of the project prior to its due date.

Tutor Answer

School: Purdue University

thanks for trusting me with your work am looking forward to a continous relationship


Running Head: MANAGEMENT




The company I have selected is Adidas, a multinational sportswear company. Adidas was
started in 1949 in Germany by Adi. Adi was a cobbler by profession was passionate about
providing athletes with the best shoes. Adidas was the pioneer sports shoe company in the world
and now ranks second after Nike. The company has two headquarters one in Germany Europe
and the Second in Portland, United States of America (Ali Mahdi et al., 2015). The current sales
revenue of Adidas is more than 19.29 Billion Euros. The current CEO who is Mr. Kasper
Rorshed leading a board of six members. Adidas is known for high-quality sports equipment and
sports shoes. They have a comprehensive portfolio...

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Outstanding Job!!!!

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