Course Project: Ethics and Creating a Mission Statement

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The next phase of your strategic management plan will require you to research your company's history and existing strategic goals. Before we can make major improvements to the business, we first have to understand where they came from and what they're currently trying to accomplish. Use reliable business sources, the company website, and any traditional appropriate sources to gather as much background information that you can.
For the assignment this week, write a paper that's at least two pages in length and addresses the following:

  • Detail the history of the business. Explain how they got their start but focus mostly on how their business has changed over the last 15 years. Provide a picture of how they adapt to change and any major obstacles that they've had to overcome.
  • Include some information on the top executives at the company and the role that they've played in those last 15 years.
  • Provide the company's existing mission statement and code of ethics. In what way do they articulate their ethical practices through policies and public outreach and why is this important?
  • Identify two areas of concern ethically and explain those choices. Make sure to discuss why you feel that are areas of ethical concern. Think critically about where your chosen company has the potential for ethical dilemmas. For example, an accounting firm would be concerned with fraud.
  • Rewrite your company's mission statement. The idea is to provide clarity and set the new strategic direction that you think the company should be moving towards. Include a paragraph explaining the changes that you've made and why.

Project Overview Throughout this course your ability to draw upon current and prior business management knowledge is key. Using this knowledge, you will create a strategic management plan of an organization of your choosing, while focusing on developing an effective executive summary. Halfway through the project you will need to set original strategic goals for your chosen company to accomplish. The second half of the project will then focus on budgeting and planning for the completion of these goals. A strategic plan is really a road map for the future of a business. It provides guidance and direction for all aspects of an organization in support of the company's goals. It draws upon all areas of business including human resources, marketing, IT, and finance, and even looks at the external influences and the competitive marketplace. It requires you to pull together everything you learned throughout your course of study as well as incorporate current and relevant research. Due Date Your final project is due in Week 6. There will be individual assignments, sometimes two in a week, along the way. The week they are due is noted in the time line below. Time Line Week Assignment 01 Company Selection; Ethics and Creating a Mission Statement 02 Internal and External Analysis; Market Analysis 03 Human Resources Strategy; Budget Estimates 04 Technology Allocation; Implementation Timeline 05 Control and Evaluation Methods; Executive Summary 06 Reflection; Final Project Submission Requirements Your project is built in stages throughout the course as noted in the timeline above. As you move on to the next stage, be sure to revise your work based on instructor feedback. This is important because week 6 will require you to compile all the previous portions of the project, revise them, and then turn in a completed strategic management plan. For many stages of the project you will need to conduct additional research. As you do remember: • • Use statements and ideas that you have come up with on your own and blend these with your research. Do not plagiarize. If you want to use actual words from a source, put them in quotation marks and include the source. Follow APA format only for citing your sources. For APA guidelines, go to your college's Online Library which you can access through the Resources tab. Evaluation Each assignment leading up to the final paper is evaluated and graded independently. Your instructor will provide specific grading criteria for each step of the project prior to its due date.

Tutor Answer

SIMPLIFIED
School: Duke University

Attached.

Running Head: MANAGEMENT

ETHICS AND CREATING A MISSION STATEMENT
STUDENT NAME
COURSE TITLE
INSTRUCTOR
DATE

MANAGEMENT

2

The Company Adidas was founded in Germany in 1949 by Adi who was passionate
about providing athletes with the best sports shoes. Adi was very methodological he would spend
time with athletes to understand their needs, consulted and worked with athletes to developed
world-class sportswear for competitive sports. Adidas is the second largest sports shoes
manufacturing company in the world with total revenue of 19.29 billion Euros. The current CEO
is Kasper Rorsled leading a board of six (Ind et al., 2015). Adidas top management is a sixmember committee comprised of seasoned executives who have been with Adidas for many
years. Roland Auschel, the Head of Global Sales, has been with Adidas since 1989. Erick
Liedtke is the head of Global brands he has been with Adidas since 1996. Karen Parkins is also a
member of the Adidas board from 1997.
The board compositions apart from the CEO are people who have been with Adidas for
an extended period. Adidas experiences a problematic period post-Nike joining the sports shoe
market. Nike had very aggressive marketing using celebrity endorsements that catapulted it to be
world's number one sportswear company overtaking Adidas. Faced with competition and fear
of losing market share, Adidas started to compete even in market segments that it had no
experience leading to massive losses in the 1980's. Two executives who previously worked with
Nike were recruited to help Adidas recover its global leadership (Ind et al., 2015). The two
executives were Peter Moore who headed design and creative function in Adidas and Rob
Strasser who led branding and marketing. The two executives repositioned Adidas...

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Anonymous
Totally impressed with results!! :-)

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