Unit 4 Marketing Assignment

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timer Asked: Jan 5th, 2018
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Question description

The External Marketing Environment in the Global Marketplace

  • Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area.

Reading - https://kaplan.brightspace.com/d2l/le/content/4468...

In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.

The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.

In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing business.

Click on the grading rubric below to see the full instructions and grading rubric for this Assignment.

Rubric

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Resources

Unit 4 Assignment Template

Tutor Answer

RyanTutorr
School: University of Maryland

Attached.

U Drive Transport
Name: PIANO
Date: January 8, 2018
Unit 4 Assignment: External Environmental Analysis

U Drive Transport External Environmental Analysis
World Region: Country: Morocco
Major City Center: Casablanca
1. Social External Environmental Factors (Hint: Do the threats first.)
Opportunities:
High number of tourists being transported in the city.
Increased number of transportation by people who go to work in the morning.
Threats:
Lack of jobs makes it impossible for some people to use and buy cars.
Majority of citizens use public transport
Resources: http://www.state.gov/e/eb/eppd/csr/index.htm
2. Demographic External Environmental Factors (Hint: Do the threats first.)
Opportunities:
High population leads to demand for transportation by both the young and old

Threats:
Decline in the country’s overall number of people due to rise of deaths in car accidents yearly.

The U.S. Census International Data Base is located at:
http://www.census.gov/population/international/data/idb/informationGateway.php

3. Economic Externa...

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Anonymous
Outstanding Job!!!!

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