Unit 4 Marketing Assignment

timer Asked: Jan 5th, 2018
account_balance_wallet $10

Question description

The External Marketing Environment in the Global Marketplace

  • Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area.

Reading - https://kaplan.brightspace.com/d2l/le/content/4468...

In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.

The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.

In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing business.

Click on the grading rubric below to see the full instructions and grading rubric for this Assignment.


Review the assignment instructions and grading rubric.


Unit 4 Assignment Template

Tutor Answer

School: University of Maryland


U Drive Transport
Date: January 8, 2018
Unit 4 Assignment: External Environmental Analysis

U Drive Transport External Environmental Analysis
World Region: Country: Morocco
Major City Center: Casablanca
1. Social External Environmental Factors (Hint: Do the threats first.)
High number of tourists being transported in the city.
Increased number of transportation by people who go to work in the morning.
Lack of jobs makes it impossible for some people to use and buy cars.
Majority of citizens use public transport
Resources: http://www.state.gov/e/eb/eppd/csr/index.htm
2. Demographic External Environmental Factors (Hint: Do the threats first.)
High population leads to demand for transportation by both the young and old

Decline in the country’s overall number of people due to rise of deaths in car accidents yearly.

The U.S. Census International Data Base is located at:

3. Economic Externa...

flag Report DMCA

Outstanding Job!!!!

Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors