marketing plan fo CQ University

Anonymous
timer Asked: Jan 5th, 2018
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Question description

write about Executive Summary, Situation Analysis, PEST Analysis, SWOT Analysis, Marketing Strateg, Media And Budget Allocation and the Expected Outcomes And Conclusion with atleast 10 references in APA.

Tutor Answer

emma77
School: UIUC

Hello. Your work is raady, Have a look at it. in case of any questions, feel free to ask.

Running Head: CQ MARKETING PLAN

CQ MARKETING PLAN
Student Name
University Affiliate:
Date:

1

CQ MARKETING PLAN

2

Table of Contents
1.0 Executive Summary ............................................................................................................. 3
2.0 Background .......................................................................................................................... 3
3.0 Situation Analysis
3.1

Market Summary ............................................................................................... 3
3.1.1 Market Demographics ............................................................................... 4
3.1.2 Segmentation and Target Market Analysis .............................................. 4
3.1.3 Demand Analysis ..................................................................................... 4
3.1.4 Market Needs ............................................................................................ 5
3.1.5 Market Trends & Growth.......................................................................... 5

3.3
3.2

PEST Analysis ................................................................................................... 6
SWOT Analysis ................................................................................................. 7
3.2.1 Strengths ................................................................................................... 7
3.2.2 Weaknesses ............................................................................................... 8
3.2.3 Opportunities............................................................................................. 8
3.2.4 Threats....................................................................................................... 8
3.2.5 Competitor Analysis ................................................................................ 8

4.0 Marketing Strategy .............................................................................................................. 9
4.3 Value & brand positioning analyses ............................................................ 9
4.3 Proposed marketing aim and promotional objectives for 2018 with justification.9
4.3 Marketing Mix Strategies .......................................................................... 10
4.3 Competitive strategies ................................................................................ 10
5.0 Media And Budget Allocation .......................................................................................... 11
6.0 Expected Outcomes And Conclusion ............................................................................... 12
6.0 References .......................................................................................................................... 13

CQ MARKETING PLAN

3

Executive Summary
As the Australia's largest regional university, CQ has seen an increase in the number of
students pursuing certificate, diploma and degree courses. With the growth in the number of
students, the university has also seen a rise in the infrastructure and the reputation making it
the most comprehensive university in Queensland. In this assignment, I will evaluate the
educational style of the school and the courses it is offering to the students both locally and
internationally.
Background
CQ University is Australian public university offering more than 300 programs from the
certificate level to the Ph.D. level. With more than 16 campuses, the University is among the
top performing schools both locally and internationally.
Market Summary

Market targets in any business play a significant role in an organization. Different companies
target different markets depending on their objectives and aims. By targeting specific
markets, it allows organizations to focus on their brand message on that particular market to
make a profit from that market. Targeting specific markets is an affordable way of reaching
out to your customers and clients. The Central Queensland University (CQ) influences its
customers by presenting its brand value globally. First, the university offers its brand to the
students by the use of the logo and the school uniforms. The idea of the use of logos has
helped the school to brand its services since most of the students love the college so much. It
is the responsibility of Susanne Carlton, the marketing director of the University to market
the products of the school, admit new students, be in charge of online promot...

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Anonymous
Goes above and beyond expectations !

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