700 word papee on product lifw cycle

timer Asked: Jan 5th, 2018
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Question description

please see attached for further explanation.

make sure to address at least three elements of list below:

product and promotion list

integrated marketing

advertising strategy

push and pull

media strategy

advertising execution

direct marketing

public relations/strategies


Promotion and the Product Life Cycle Grading Guide MKT/571 Version 10 Marketing Copyright Copyright © 2017, 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Promotion and the Product Life Cycle Grading Guide MKT/571 Version 10 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Promotion and the Product Life Cycle Grading Guide MKT/571 Version 10 Individual Assignment: Promotion and the Product Life Cycle Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a promotion strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market. Grading Guide Content Student’s product strategy addresses at least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). Student’s product strategy addresses how he/she will measure (what metrics will be used to determine success or failure) the marketing activities. Student’s product strategy includes the creation of at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights his/her product. Student has 2-3 sentences about each media method (i.e. one paragraph of what he/she would do, not how to do it). Student does not use the Facebook example provided here: • Product and Promotion: o Integrated Marketing Communication o Advertising Strategy/Objectives o Push and Pull o Media Strategy o Advertising Execution o Direct Marketing o Public Relations/Strategies o Positioning Student’s product strategy addresses three elements of the Product and Promotion List provided in the assignment. The product strategy is a minimum of 700 words in length. Note: Charts/graphs/tables Met Partially Met Not Met Comments: 3 Promotion and the Product Life Cycle Grading Guide MKT/571 Version 10 Content Met Partially Met Not Met Total Available Total Earned 3.5 #/3.5 Partially Met Not Met Total Available Total Earned 1.5 #/1.5 5 #/5 Comments: do not count toward the word count. Writing Guidelines Met The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4

Tutor Answer

School: UC Berkeley


Product Life Cycle
Thesis statement: Product life cycle is a very essential concept on the issue of marketing that
organizations need to be keen on.
1. Introduction
2. Product Life Cycle
a. Introduction stage
b. Maturity stage

Product extension stage

3. Elements of promotion and product
a. Advertising execution
b. Public relations

Direct marketing

4. Conclusion



Product Life Cycle
Institution Affiliation



Product lifecycle is an essential concept on the issue of marketing. This is because it
tends to describe the stages that a product or service usually goes through from the initial time it
came into existence until the time it falls. In this concept of promotion and product lifecycle, the
researcher will mainly focus on the stages that the products and services of Mel buck Sailing
business will go through. The researcher will mainly focus on the phases of the Product Life
Cycle which the business will go through and also discuss the elements of the promotion and
product list. This will enable the management of the business to identify whether the business
will succeed or not.
Product Life Cycle

The ...

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