CARDWARE Inc. discussion board questions

User Generated

NJrore2013

Business Finance

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Hello, I need help with three discussion board questions. Two questions involve marketing and one question involves business law. The responses must be 150 words per question. I have attached the questions below. Any help would be greatly appreciated! Thank you so much!

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BUSINESS LAW Agency Relationships — Liability of Principals and Independent Contractors Cora and Caley, CARDWARE’s co-office managers have determined that CARDWARE Inc. is growing so rapidly that they need to hire a part-time advertising manager to market CARDWARE’s latest business, “Designer Car Seat Covers.” Camille has recommended Nicole Marriott to fill the position. Nicole has freelanced with several big agencies and brings with her a wealth of knowledge, integrated advertising software, and a host of media contacts to further the interests of CARDWARE. CARDWARE provides Nicole with an office and use of its telephones and equipment, such as copy machine, fax machine, and computer, although Nicole may use her own computer if she wishes. While visiting with Z-1, a leading car manufacturer, in an attempt to secure its business, Nicole recognized a former colleague Raquel Dean whom she knew to be sly with business tactics in stealing ideas. Raquel walked by Nicole and accidentally bumped into her causing Nicole to drop a pile of papers with diagrams and profit graphs from Designer Car Seat Covers. Nicole, thinking that Raquel was trying to take her ideas, doubled up her fist and punched Raquel in the face knocking out her two front teeth and bruising her left eye. Raquel filed suit against CARDWARE based on battery. Determine the following: 1. Whether or not Nicole is an independent contractor. 2. Discuss whether or not CARDWARE Inc. would be liable for Nicole’s torts/criminal acts if she is considered to be an independent contractor. Be sure to note the difference in outcome if she is determined to be an employee. MARKETING Topic 1: Creating a Customer Relationship Management Plan Think of a company that has provided great customer service to you recently. What did it do? How did it go beyond what you expected? What do companies have to do to get employees to deliver such services? Topic 2: Loyalty and Distribution Methods • • Are loyalty programs more likely to be successful for certain kinds of products and service than for others? Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs? • • What are your thoughts on using a franchise as a method of distribution for a business? Describe the pros and cons referenced with examples to support your thoughts.
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Running head: DISCUSSION BOARD QUESTIONS

Discussion Board Questions
Student Name
Institutional Affiliation
Instructor
Submission Date

1

DISCUSSION BOARD QUESTIONS

2

Discussion Board Questions
Part One: Business Law Question
CARDWARE Inc.
In determining whether Nicole represents an independent contractor or an employee for
CARDWARE Inc., some factors must be looked upon very carefully. The first issue to look into
here would be determining whether or not CARDWARE Inc. exercises full control over the kind
of work performed by Nicole. In this case, Nicole is an independent contractor because there is
not total control over her work at CARDWARE Inc. Secondly, the employer gives the employee
a complete set of tools, and he or she must utilize them while working for the company. Nicole
has her computer has an option of using it or not. Aforementioned qualifies our subject (Nicole)
as an independent contractor. Thirdly, is the issue of time for the employment contract? Nicole is
an independent contractor because she is servin...


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