Understanding Marketing and Customer Relationships

timer Asked: Jan 5th, 2018
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Question description

Purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.

Assignment Steps

Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image

Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.

Develop a 1,050-word response to the following using the scenario above:

  • Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
  • Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
  • Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Tutor Answer

School: Rice University

Hey buddy? Find the attached file. Thanks and Goodbye In case you got more work always feel free to request


Understanding Marketing and Customer Relationships
Course details




Marketing can be interpreted as the activity or set of institutions, procedures necessary
for coming up with, getting in touch too, and trading off offering that have clients, customers,
partners and societal value. On the other hand, a customer value proposition can be explained as
a business or marketing statement that illustrates the reasons a customer or business should give
preference to particular product or service. It provides specificity to a specific customer, rather
than any other constituent parties like partners, employees or suppliers. Comprehending
marketing as a multi-step process, building successful client relationships is primary to helping
companies develop and accomplish their objective. Outlining marketing, the client value
proposition, and making mutually gainful relations between the company and focus, and
additionally applying these ideas to create a personal brand is essential. With my reputation,
attention, and energy on the needs of clients to guarantee they acquire most maximum value will
supplement the organization's actual cost.
The American Marketing Association represents people and companies engaged in the
advancement and practice with regards to marketing around the world. It characterizes marketing
as the movement, set of institutions, and procedures for maki...

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Outstanding Job!!!!

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