Case Analysis: “Mattel Confronts Its Marketing Challenges”


Question Description

“Mattel Confronts Its Marketing Challenges” (located in textbook appendix)

After reading, reviewing and analyzing the case study write a paper on the ethics and responsibilities of Mattel. Within your paper be sure to answer the following questions:

1.What special obligations do children's products manufacturers have to consumers and society?

2.How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers?

3.What changes and additions would you make to the company’s global manufacturing principles?

4.To what extent is Mattel responsible for issues related to its production of toys in China?

5.How might Mattel have avoided these issues?

6.Explore how laws have been changed or written as result of Mattel’s issues.

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style (download an APA sample paper from the Purdue OWL here).

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.

1.Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost and Google Scholar.

2.Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost

3.Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.

Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style.

Tutor Answer

School: Rice University

It has been great working with you right from the start to the end. I wish you all the best in your academics. Feel free to ask me any question in the future.


Marketing Challenges: Mattel
Student Name
Institutional Affiliation
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Mattel Solving its Marketing Challenges
Question 1
Manufacturers of children’s commodities have special duties to their clients and the
society at large. The following commitments represent some responsibilities manufactures have
when producing children’s products. To begin with, the manufacturers should create products
that are of entirely high quality. The products should have no harmful impact on children and the
society. Secondly, the products should be ethical and care for the children’s rights. This is
because the products are targeting children users. Also, most children depend on their children to
buy them these dolls. If they are substandard and harmful to children, the parent will opt not to
buy them. Lastly, products should have zero environmental effects. In this case, the society will
have no f...

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awesome work thanks

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