Strategic Plan, Part 1: Environmental Scan

Anonymous
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Question description

Choose an organization according to the following: •Current employer •Most recent or former employer •Place of business that you have patronized or have been familiar with over a long period of time. ◦Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not. •The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. Write a 1,050-word minimum environmental analysis in which you include the following: •Determine how to create value and sustain competitive advantage using the environmental scanning strategy. •Evaluate the company's external environment. •Assess the company's general environment. •Evaluate the organization's industry operating environment. Format your paper according to APA guidelines.

Tutor Answer

george
School: Cornell University

Hi, here it is

Running head: ENVIRONMENTAL SCANNING

Environmental Scanning Strategy: Alaska Airlines Company
Name
Institutional affiliation

ENVIRONMENTAL SCANNING

2
Introduction

Environmental scanning entails the systematic surveys and interpreted data pertaining the
patterns, occasions, trends, as well as relationships in internal and external environment of a
given organization. It helps in identifying the external opportunities and threats of such
organization. It also plays a major role in helping managers decide the potential course of the
organization. The organization of focus in this paper is Alaska Airlines, which is an airline
company based in Washington, USA.
Creating Value and Sustaining Competitive Advantage
In this case, the aim is to develop a considerably high-level strategic plan for the Alaska
Airlines Company. The strategy is achieved by analyzing its external environment, general
environment, industry operating environment.
A clear understanding of the organization’s current internal and external environments is
crucial in developing an effective strategy. Alaska Airlines Company has seemingly inimitable
internal and external environment within which it operates, just like most other organizations
(Bhatt, Shah, Laslett, Waits, Anderson, & Cardiology., 2015).
The internal environment is attributed to the way in which people work in respect with
the organization’s mission and core values. The internal environment is typically controllable
and changeable. These two aspects are achieved through good planning and carefully chosen
management processes. Some of the general internal environment factors include organizational
cultures, physical assets, profit, human resour...

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Anonymous
Thanks, good work

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