Multinational Corporations Case Study

timer Asked: Jan 6th, 2018
account_balance_wallet $15

Question description

Purpose of Assignment

At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved.

Assignment Steps

Select one of the following cases from the textbook:

  • Starbucks Wins Key Trademark Case in China (Ch. 2, p. 56)
  • Ethical Issues at Apple (Ch. 5, p. 132)
  • Corruption At Daimler (Ch. 5, p. 136)

Prepare a minimum 700-word analysis addressing the following:

  • Analyze the legal, cultural, and ethical challenges encountered by the global business case you selected.
  • Determine the various roles host governments played in this particular global business operation.
  • Summarize the operational challenges global managers faced as illustrated in your selected case.

Format your assignment consistent with APA guidelines.

Tutor Answer

School: UC Berkeley

Done, thank you so much.



Starbucks Wins
Institution Affiliation


Currently, Starbucks is facing legal, ethical and cultural accusations based on its
services and products at the global market. This context will major on the legal, cultural, and
ethical challenges which Starbucks has been facing. Among other areas which will be
addressed encompass various roles which the host governments played as far as accusation and
operations of Starbucks are concerned. Lastly, I will highlight some of strategic and operational
challenges which the global management of the Starbucks is facing.

Just like any other global business organization, Starbucks encountered a lot of
opposition from other competitive companies such as Shanghai Xing Ba Ke Coffee Shop.
Ethically, most of its competitors had already established stores which matched with the
services and products which Starbucks used to offer. Among these companies are Xing Ba Ke.
Moreover, the name of its major competitor was culturally imitating the standard Chinese
conversion for Starbucks. Culturally, Xing indicates "star," whereas Ba...

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Thanks, good work

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