Running head: AMAZON.COM
Paradigm Shift of Business; Amazon.com
History and Overview of Amazon
Amazon is a 500 e-commerce and cloud computing company based in Seattle, Washington.
Jeff Bezos, a computer science and electrical engineering graduate from Princeton University,
founded the Company in 1995 (Krishnamurthy, 2001). The foundation of the company can be
traced back to 1994 where Jeff Bezos was working as the Vice-President of a Wall Street firm. He
came across the statistics that the internet was growing at a rate of 2300%, which convinced him
as a potential opportunity based on the significant advancement of technology. Without much
knowledge of the internet, Bezos plunged into the world of e-commerce by developing the website
in 1994 and launching it to the public in 1995 (Segar, 2015). Amazon.com started as a distributor
of computer discs, computer hardware, software, videos, and books.
The sole responsibility of Amazon Company is to make bold bets. The impressively unique
innovations delivered by the company are largely attributed to the demands of the customers.
Amazon’s main innovations comprise of prime, marketplace, Amazon web services, technology
at work, Prime Now, kindle, Prime Air, Amazon Launchpad and customer reviews. Moreover, the
innovations also include AmazonFresh, frustration-free packaging, fulfillment by Amazon,
Amazon Wind and Solar Farms, Amazon Fire TV, Amazon Fulfillment Network, Amazon Pantry,
Fire Tablets and the Mayday Button.
Business Models and Executive Changes for Amazon
Initially, Amazon focused on the sale and distribution of computer discs, computer
hardware, software, videos, and books. Over the years, however, the company has exerted various