Activity I: Three new-product ideas have been suggested. These ideas have been rated as shown in the Table below Product* Criteria A B C Weight (%) Development cost P F VG 10 Sales prospects VG E G 15 Producibility P F G 10 Competitive advantage E VG F 15 Technical risk P F VG 20 Patent protection F F VG 10 Compatibility with strategy VG F F 20    100 * P = poor, F = fair, G = good, VG = very good, E = excellent  Using an equal point spread for all five ratings (i.e., P = 1 ,  F = 2 ,  G = 3 ,  VG = 4 ,  E = 5 P=1, F=2, G=3, VG=4, E=5), determine a weighted score for each product idea. What is the ranking of the three products? Rank the criteria, compute the rank-sum weights, and determine the score for each alternative. Do the same using the rank reciprocal weights. What are some of the advantages and disadvantages of this method of product selection?. Activity II: Using MAUT and the AHP, perform an analysis to select a graduate program. Explain your assumptions and indicate which technique you believe is most appropriate for this application. The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 -  in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to project management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used

The purpose of this assignment is to apply knowledge of reliable and valid information sources to patient education in clinical nursing practice and to evaluate patient educational materials posted on the internet.The assignment for this week consists of 3-5 page paper evaluating consumer/patient health information on the web. You will be required to find a website that is designed to provide health information to the consumer/patient and analyze it according to the criteria described below. You are required to report your analysis in a formal course paper.Choose a health topic/issue in which you want to educate your patient/consumer/family about (diabetes, heart failure, teenage pregnancy, depression, etc…) and briefly describe in your paper : MY TOPIC IS HEART FAILUREAn explanation of your health topic/issue and why you selected it (Significance of the topic/issue selected).Find an internet source that is designed to provide information/education about your selected health topic/issue and analyze the following:describe the website (main title, information)describe the overall impression about the design of the website (organization, easiness of finding information, easiness to read, table of content/index, colors, font, does it look professional).Who is sponsoring the website?How often is the site updated? When was the site created? Was it updated recently?Does it state that the content is not medical advice?Who is the intended audience? Does the site have a clear target audience? Is the information presented appropriate to the target population?How credible are the information presented:Is there any evidence that the author of the web information has some authority in the field about which she or he is providing information? Who is responsible for the information? What are the author's credentials? Is a mechanism in place for you to contact the author?Are there clues that the author/s are biased? For example, is he/she selling or promoting a product? Is the author taking a personal stand on a social/political issue or is the author being objective ? Bias is not necessarily "bad," but the connections should be clear.Does the information have a complete list of works cited, which reference credible, authoritative sources? Is the information valid and supported by evidence? Are omissions noted? Is the author's point of view objective and unbiased?Is the information accurate? Any inconsistencies, inaccuracies, errors, false information, etc…Are there links that point to additional, valuable resources with minimum effort?Adequacy:Over all, does the site provide consumer/patient education? is the education adequate or does the consumer have to go somewhere else to find answers about the topic?Sophistication of the information:Is this source too elementary, too technical, too advanced, or just right?Is the purpose of the site clearly stated? Does the site match its purpose? Is the site intended to educate or sell?Submit a 3-5 page analysis paper following APA format (include title page, running head, introduction, headings, Summary paragraph, reference page, in-text citation). You need to include at least 5 reliable and current (within the last 5 years) references of which at least 3 journal articles.Supporting Materials:Medical Library Association (2019). Find good health information (Links to an external site.). [Website]. Retrieved from https://www.mlanet.org/resources/userguide.html.Montecino, V. (1998). Criteria to evaluate the credibility of WWW resources (Links to an external site.). [Website]. Retrieved from http://mason.gmu.edu/~montecin/web-eval-sites.htm.

Watch TV, or search the internet for advertising claims you think are misleading or false. Watch for unqualified authority claims, or hasty generalizations. Also watch for stereotyping, vagueness,  ambiguity, euphemisms and dysphemisms. Discuss what you found and why you think the ad is misleading or false. Then tell us how we can protect ourselves from such persuasion. Write a post and respond to two classmates. Samuel Ziegler There are many different examples of false and misleading advertising on the internet or TV. Some of the more common topics for these ads included food, health, and production location. For instance, many food ads I found claim to be "part of a balanced meal" or "healthier than the leading brands". While these statements may technically be true, they are certainly misleading. Cereals are a common topic, where the advertiser claims they are part of a balanced breakfast. This can be true if the cereal is eaten in a small enough amount with other healthy foods, but the idea that it is inherently healthy is just false. Yet, advertisers know that people will think that when they hear something like "part of a balanced breakfast". Another common phrase in advertising is "made in the USA" or another well regarded country that has a reputation for producing quality products. Of course, in the case of many of these advertisements, the product itself is only assembled in the USA, while the constituent parts are produced elsewhere. Technically, it may fit the definition of made in the USA, but that is misleading to consumers who would think that means entirely produced in the USA. To protect ourselves from such persuasion, we must do our own research and read the fine print. Many products being sold have the undesirable details hidden in fine print, out of the hope that consumers will not pay attention to it. It is imperative for us to not take what advertisers say at face value, do your own research to determine the validity of claims that may seem too good to be true. Sara Yousif False Advertisements An advertisement is considered false if it involves misleading information that might manipulate consumers into purchasing a product or service. Likewise, an advertisement that omits critical information required for consumers' decision-making is also considered a false advertisement. A good example of false or misleading advertisements is seen in prescription drugs such as dietary supplements. These products are associated with advertisements that make false claims about the product's characteristics, therefore, creating a false impression about it (Phillips, 2021). Extenze is a good example of a product that faced several lawsuits for false claims of male enhancement.Not only did the product fail to fulfill its claims in the majority of men, but also the advertisement made false claims that the product was scientifically proven. Another feature of a misleading advertisement is that it makes false claims on the headline. For instance, this can be observed in a headline that claims to provide immediate results from a product (Noble, 2021). Kashi is a good example of this form of false advertisement as the firm reported its products to be all-natural. In contrast, they were filled with synthetic and unnaturally processed ingredients. Therefore, consumers should keep themselves informed about the products they plan to purchase to prevent themselves from false advertisements. They should also conduct background research on these products to ascertain their quality and gain more insights on their availability and pricing ranges. Rhodes adds that “Pricing issues are one area where consumers have an excellent ability to make prudent marketplace decisions for themselves. All they need to do is comparison shop – onlineor offlineto understand what item they are purchasing and how they want to value each item” (Rhodes, 2018).