Product developement process consists of several activites that firm employ in the complex process of delivering new products to the market.Every new product pass through a series of stages from ideation through design, manufacturing and market introduction. the developement process includes 4 main phases:
1. Fuzzy front end
2. produciton design
3. production implementation
4. fuzzy back end
this process would be helpful in pricing strategies because ur variety of production plays a improtant role in fixing prices.