Business Finance
Grantham University Online Purchasing at McDonalds Company Case Study

Grantham University

Question Description

Read the Online Purchasing at McDonald’s case study on page 507 of your text book, and answer the three questions at the end. The requirements below must be met for your paper to be accepted and graded: •Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.. •Use font size 12 and 1” margins.. •Include cover page and reference page.. •At least 80% of your paper must be original content/writing.. •No more than 20% of your content/information may come from references.. •Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.. •Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.. References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

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Final Answer

Attached.

Running head: MCDONALDS COMPANY ONLINE PURCHASING

McDonalds Company Online Purchasing
Institutional Affiliation
Date

1

MCDONALDS COMPANY ONLINE PURCHASING

2

Introduction
The McDonalds is a global leading company in food services with many restaurants
operating in most countries on six continents. The brand of this company is well respected
everywhere as they have the best infrastructure and very high levels of competence in their
services. They also take it into their hands to ensure the environment is well protected to be there
even in future. McDonald was started in the early 1930s by two brothers Richard and Maurice
which was due to their own initiative and an interest in the food industry. Their menu was made
of hamburgers, soft drinks and other simple snacks and apple-pies (McCraw & Childs, 2018). It
continued to grow steadily and later in the 1960s there was a phenomenal growth where it is
opened many restaurants almost one thousands of them. Over the years McDonald's has faced
several challenges but has continued to thrive.
Techniques to Make Franchisees at Mcdonald's Adopt Online Ordering
One of the ways to make the franchisees adopt the online ordering system is by involving
a qualified and well-experienced franchise consultant to talk to franchisees and make them
understand the importance of online ordering, as well as putting up policies that encourage the
adoption of the online system. The fr...

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