Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?
His idea is not good because not everyone who likes haircut being budget conscious or possibly the opposite
his test is a major concern as well. For example, the ‘rural people’
segment could also be allocated to any of the other segments, so there
are insufficient differences between the segments.
Content will be erased after question is completed.
Enter the email address associated with your account, and we will email you a link to reset your password.
Forgot your password?