Business Finance
Social Media Marketing

Question Description

Please use STAPLES Company for this assignment.

Each group will identify a company of interest that engages in corporate social networking. Students are encouraged to select companies with social networking sites that they have personally used in the past. The company may be public or private, for-profit or non-profit, and provide goods or services.

Once a company has been identified, collaborate within your team Discussion area here and work together to answer each of the following questions in the Discussion area of Unit 9 in one (1) collective answer post for each of the three different days beginning with Saturday. Depending on however many students are on your team, you might want to assign each member one of the following questions and have a sixth person post the collective team response. Do not forget to post your team’s response to items 1–6 to the Unit 9 regular Discussion area using your team letter.

  1. What social media website(s) does the company utilize?
  2. Who is the company’s target market? Does the company do a good job of targeting these individuals through its social networking site? Why or why not?
  3. Compare the company’s social networking site with its official website. How does the content and language differ between the two sites?

Final Answer

Here you go....

1. What social media website(s) does the company utilize?
There are a number of social media websites that are used by Staples Company. The
business has an official page on Facebook, Twitter, Youtube, Pinterest, and Instagram.
The organization reaches its customers with the help of these social media websites.
2. Who is the company’s...

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Boston College

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