Students are expected to engage with the unit material and each other in this task. Specifically, you will:The posts will be improved if they are illustrated with a variety of communication media (e.g. written text, links to further information, photographs, diagrams, audio, gifs, videos etc.). You are to write five (5) posts (300 words [+/- 10%] for each post) on the following topics:1) You are required to use APA referencing in your assignments. Firstly, briefly discuss the importance of appropriate research and referencing (acknowledging sources/information). Then find three sources that you can use in your first task, the essay: 1) a (credible) website; 2) a journal article; and 3) a book (hard copy or online). Once you have found these sources, create an APA reference list using these three sources. Access the APA Reference Guide on the Moodle site to correctly format the reference list.2) Find an advertisement - for example, television, Facebook, newspaper - and discuss the advertisement in terms of audience, message, noise and context. You should have at least two information sources (references) in your post. The inclusion of relevant journal articles is highly recommended. Include a reference list of your sources at the end of your post.3) Find a business report online (either a written or recorded report). Discuss the strengths and weaknesses of this report. Include the link to your report with your post. You should have at least two information sources (references) in your post. The inclusion of relevant journal articles is highly recommended. Include a reference list of your sources at the end of your post.4) Cenere, Gill, Lawson, and Lewis (2015, p. 45) argue that: "The use of jargon or language can reveal organisational culture." Discuss three examples of jargon that relate to your area of study. You should have at least two information sources (references) in your post. The inclusion of relevant journal articles is highly recommended. Include a reference list of your sources at the end of your post.5) Provide a review of your learning in this unit (e.g. reflect on what have you learned; can you see improvements; what would you like to improve upon; were there any challenges; what did you like or dislike; what would you do differently next time?).FORMAT AND STRUCTUREGive your blog a title.Have a title for each blog post. There is no specific format for you to follow other. Use whatever media you feel best informs your post (may include images, hyperlinks to other sources; one very brief quotation of 30 words or less; diagrams; maps; historical data, etc.).Use single line spacing in the written posts.Use third person when discussing information from the lessons, textbook or other sources. You can use first person when discussing personal experiences or your personal reflections.Reference in the posts any information taken from the weekly lessons, textbook or other sources.Include a reference list at the bottom of each post of sources you have used in that post including photo credits.

Case Study - National Business Management Services ( Contemporary Small Business Cases Dr. Linda Liddicoat (ed) 2010. NMIT Press Ltd) National Business Management Services (NBMS) was a state-owned enterprise providing training courses to government departments. In a restructuring exercise it was decided to sell it. It was felt that there was significant intellectual property in the training materials which could be commercialised and offered more widely. Three former staff have joined the new enterprise and a further two staff members have been recruited. Robbie – he is the former director of the state-owned enterprise and he has contributed 50% of the capital needed to buy the company. He is a 40-year-old Australian and he worked for the previous state-owned organisation for 8 years. He is the CEO of the new company. He has been financially stretched by his purchase of shares in the organisation and cannot afford the business to fail. He is finding the transition to a commercial operation challenging – more business than they could cope with used to flow in from all over government departments. Now he has to prepare tenders and ‘schmooze’ with potential clients – he hates networking and doesn’t see why he has a Marketing manager if he has to do this stuff. Kere is a 35-year-old Maori. She has worked for the state-owned company for 7 years as a trainer and has significant experience in developing and delivering training material here and with other private training organisations. She is especially knowledgeable in Maori culture and it is felt that she will be valuable when it comes to building relationships with the Maori community. She has a 25% share of the new company and is the Training Operations Manager. She too can ill-afford to lose the money she has invested in the company. She is not sure if it is because of this higher pressure but she notes that she and Robbie are ‘locking horns’ more now than they ever did in the previous enterprise. Nick is a 28-year-old Kiwi of European descent. He works in training delivery and held a position with the old enterprise for 3 years. He is ambitious and saw himself moving up the ladder in the Civil Service. In fact, he only joined such a small business because Robbie persuaded him it would be good for his career and Robbie could see a big role for him in the future. Nick is confident and believes he has some great, fresh ideas. He would like to do more training development work. He is confident he could do what Kere does. In fact, he has an eye on her role. Paula is a 48-year-old Kiwi of European descent. She did not work for the old enterprise and was recruited from a post of Marketing Manager for a private training organisation. She will handle all the Marketing for the new enterprise. She didn’t know any of the others before she joined and is slightly nervous about the lack of commercial nous in her new colleagues, but particularly in Robbie. She is trying to build a good relationship with him, and impress upon him the importance of Marketing. She also knows that there are valuable Maori contracts in the marketplace and she can’t understand why Kere isn’t more proactive in following up with her personal contacts here. Peter plays golf with Robbie and Kere’s husband and he used to work in another government department alongside Kere’s husband. He was persuaded to put in the final 25% of capital that was required. He is also the Finance Director. He has been giving everyone a sound reality check about spending and the need for frugality until contracts are secured. He feels like ‘bad cop’ all the time and he is now realising why people say you shouldn’t mix business and pleasure – friendships are beginning to be strained. Tensions have been rising since the business was established. The first battle lines were drawn over the name of the new business. Robbie wanted to call it ‘Mana Training & Development Ltd, because he felt it would help them appeal to the lucrative Maori market. Kere had real concerns over the name – she argued that in Maori ‘mana’ is not a learned skill as Robbie seems to think, but it is about respect and honour and it can be taken away – it is not something that people can gain through training. They took a vote and Robbie, Nick and Peter voted for ‘Mana Training and Development’ and so this is the name of the company. Kere felt let down by her friend Peter and can’t understand how the vote went against her. Kere thinks they should be tapping in to the new e-learning market and she also thinks they should update their product offerings to include executive coaching and mentoring – this is a particularly lucrative sector but one with which they are not very familiar yet. She knows it is a risk because it’s a new direction but she has just returned from a training and development conference which confirmed her view that this is where the industry is heading. She has spent a sleepless night after the conference worrying about how to get her proposal on the new direction accepted by the others. 1. Outline the sources of power and who holds them in this organisation. 2. Create an influence map, looking at it from Kere’s perspective. Show the nature of influence relationships between all of the stakeholders. This should reflect the relative importance of each stakeholder and the strength of influence between stakeholders. 3. Critically assess potential influencing options that Kere could adopt in this situation in terms of their strengths and weaknesses. These options should have a clear grounding in influence theory i.e. you must describe the theoretical framework(s) you are using. Select the best way forward for Kere’s situation and give reasons for your answer. APA style Reference,include a full reference section.1,200 words

Review the determinants of demand and the elasticity of demand for the product(s) and/or services of your company (Amazon). Relate the projection of future demand to the strategic plan of your company, and any other previous sections of the paper being produced.