Professional Selling and Sales Promotion

Anonymous
timer Asked: Jan 14th, 2018
account_balance_wallet $15

Question Description

You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.

Scenario

The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport Company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car s haring business, visit the websites of competitors of U Drive Transport:

● Research “car sharing” on the Internet and research two competitors in this industry.

As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4

–10) of the personal selling process located in your text (Chapter 17) and in the steps below.

Follow the directions for executing this Assignment.

Make sure you either have a built-in microphone in your computer or a headset with working microphone in order to able to complete this audio visual presentation Assignment.

Directions for Executing this Assignment:

Watch the Video on U Drive Transport: Click Here

Choose whichever software program you prefer to create your audio visual presentation.

You may use PowerPoint with audio if you so choose

Review the following document: Explaining a process

Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing perspectives on the following topics to train new account managers and sales representatives:

Slide 1: Overview of the U Drive Transport brand

Slide 2: Three features and benefits of the U Drive Transport product offering

Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide on Traditional or Relationship Selling and explain)

Slide 4: Step 1 in the personal selling process: Generating Leads

Slide 5: Step 2 in the personal selling process: Qualifying Leads

Slide 6: Step 3 in the personal selling process: Approaching the Customer and Probing Needs

Slide 7: Step 4 in the personal selling process: Developing and Proposing Solutions

Slide 8: Step 5 in the personal selling process: Handling Objections

Slide 9: Step 6 in the personal selling process: Closing the Sale

Slide 10: Step 7 in the personal selling process: Following Up

If using PowerPoint add your audio explanation. You can access simple instructions here.

Submit your PowerPoint audio visual presentation to the Unit 9 Dropbox for grading.

add reference

Tutor Answer

fareeha27
School: University of Virginia

Here you go. Please let me know if you have any question.Thanks

U Drive Transport Brand
Expansion
Name
Assignment
Course
Instructor
Date

U Drive Transport Brand Overview
• UDT is based in Chicago
• Carl and Jenna, brother and sister started it in June
2008

• Expanded to locations in 20 main city centers
• hires 500 people across the nation
• Still growing.

Benefits and Features
• Three benefits and features:
• Environmental friendly and economical vehicles
• Rented with no or little advance

• From public transportation, the kiosk stations are a 2 block
area

Selling Approach
• Relation...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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